Bhojpuri films go international
Wednesday,
July
05,
2006
Mumbai
(UNI):
Riding
on
the
box
office
successes,
the
Bhojpuri
flavour,
which
has
always
been
part
of
the
Bollywood
dictionary,
is
now
transcending
foreign
territories.
Although
not
technically
superior
like
Tamil,
Telugu
or
other
regional
films,
Bhojpuri
movies,
however,
have
their
own
charm
with
a
thrust
on
home-grown
subjects
that
focus
largely
on
emotions,
family
ties
and
relationships.
Whether
they
are
movies
of
yesteryears
like
''Ganga
Jamuna''
or
in
hit
songs
like
''Chalat
Musafir'',
''Nain
Lad
Jae
Hai''
and
even
''Kajra
Re'',
Bhojpuri
words
have
always
been
part
of
the
Bollywood
lexicon.
Deepak
Sawant's
''Ganga'',
starring
Amitabh
Bachchan
and
Hema
Malini
which
is
scheduled
for
a
September
release,
is
bidding
for
a
price
of
Rs
one
crore
for
overseas
territory.
Sawant
is
superstar
Amitabh
Bachchan's
make-up
man.
The
bid
by
Bhojpuri
films
to
woo
foreign
audience
began
last
year
with
noted
playback
singer
Udit
Narayan's
film
''Kab
Hoii
Gawna
Hamaar''
being
the
first
such
film
to
be
shot
abroad.
Generations of labour class families, who migrated to countries like Mauritius, Fiji, Surinam and Holland, have preserved their roots and Indian culture, says Udit. Talking to UNI, he said, ''Despite exploitation during the British rule, the labour class families who migrated to other countries, have zealously gaurded their Indianness.'' Udit's film was released with 13-14 prints in India, and at a few theatres in Mauritius and Holland. It will be shown in the US and Fiji as well, he informed. The fledging Bhojpuri movie industry, which caters to a target audience of about 10 crore people has managed to survive mainly because of providing a rural flavour. Singer-turned-actor Manoj Tiwari says the Bhojpuri film industry's boom time began in 2004 with ''Panditji Bataai Na Biyah Kab Hoyee'' and ''Sasura Bade Paisewala'' which starred Ravi Kissen and Manoj Tiwari respectively.
Tiwari says out of the 50 films released, about seven to eight movies recover their costs and one or two are hits. Out of about 220 movies made in Hindi annually, less than 10 manage to recover the costs and become box office successes. ''This does not stop people from making Hindi films,'' he says. ''Rural people relate to the stories and emotions in the movies. They like it when the actors speak their language and the music contains their folk songs'' says producer Shivlal Damani. According to him, about 50 Bhojpuri films are released every year and producers have to distribute the films themselves. About 200 films remain in the cans and do not see the light of the day for want of distributors. ''Making regional films is a gamble,'' he says.
Damani, who has been producing Bhojpuri movies since 1986, says the budget for producing these films range between Rs 80 lakh to Rs 1.25 crore. However, not all producers recover the money, he adds quickly. ''A good run is a maximum of two to three weeks in theatres,'' says Damani while recalling that in 1978-79, his ''Balam Pardesia'' had a silver jubilee run in Patna, Banaras and Gorakhpur.
Actor Ravi Kissen, who is considered a top Bhojpuri film actor, charges about Rs 20-25 lakh per film. Talking to UNI, Ravi says Bhojpuri movies are doing well in urban cities like Mumbai which has 40 lakh North Indian population, especially migrant labourers. Bollywood hits are being dubbed in Bhojpuri. Ravi says ''Tu Hamri Hau'', a remake of Yash Chopra's ''Darr'', will hit theatres this week. The film stars Kissen himself and Shah Rukh Khan, Nagma and Manoj Tiwari are the other lead actors. However, not everyone is carried away by the rosy picture painted for Bhojpuri films. Distributor Alok Kumar Singh says, ''If you see in practical terms, filmmakers who venture into making Bhojpuri films sitting in Mumbai have no knowledge of the ground realities.
Infrastructure for film production and distribution is lacking. Only those films will work, where producers distribute and market the movies themselves.'' Producer Kishen Khadariya says the recovery percentage is very low. ''The rosy picture, created by actors and technicians, is all wrong,'' he says, adding throughout his career, only five films recovered their costs. ''I have decided to stop making Bhojpuri movies'' he adds. But, Udit says the success of the films depends on how the product is marketed. ''I may be a good filmmaker but a bad businessman,'' he says.
Bollywood
action
director
Tinnu
Verma,
who
entered
Bhojpuri
industry
with
''Dhartiputra''
and
''Ghar
Dwar''
and
now
''Pandit''
says
''If
you
keep
in
mind
the
cultural
ethos
of
the
Bhojpuri
people,
your
film
will
succeed.''
Bhojpuri
films
are
attempting
to
fill
the
space
left
by
multiplex-bound
Hindi
movies
that
target
sophisticated
urban
audiences.
Bhojpuri
producers
says
their
films
cater
to
the
masses
whose
heart
still
resides
in
villages.
According
to
filmmakers,
if
the
governments
in
Uttar
Pradesh
and
Bihar
take
steps
to
build
film
studios,
they
will
not
have
to
shoot
in
Maharashtra
and
Karnataka.
This
will
make
Bhojpuri
films
more
authentic,
they
argue.
But
for
now,
the
Bhojpuri
film
audience
isn't
complaining.
''All
we
want
is
clean,
good
entertainment
and
stories
with
which
we
can
identify,''
says
Ranjan
Prasad.