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Promo Watch : <i>Corporate</i>

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By: Gaurav Malani, IndiaFM
Friday, March 17, 2006

The trailer of Corporate opens with a graph showing the ascend of National Award winning director, Madhur Bhandarkar with his realistic films like Chandni Bar, Satta and Page 3 placed at each level of the graph and the gradient just escalating upwards. While the chart shows the director's ascending career-graph it also simultaneously sets the correct vibe of the film that deals with the corporate world.

Faces of Rajat Kapoor, Raj Babbar, Kay Kay Menon and Harsh Chayya flash as personalities from the business world. But the one who catches your notice is Bipasha Basu. The sultry siren usually seen in designer wear in films is seen in corporate suits in this film. However her sex-appeal doesn't decline in any way. Samir Dattani and Minisha Lamba form the young members of the corporate world and most certainly as the love-birds in the film.

Promo Clips
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Flashes of Mercedes Benz, media cameras, conference halls, corporate meetings, social gatherings, presentations and parties follow. There's also an aesthetically shot love making scene between the dusky Bipasha Basu and the 'not-your-conventional-Bollywood-hero' Kay Kay Menon.

Corporate is termed here as a modern day battlefield. The trailer ends with the title Corporate emerging from the top view of a sensex graph. This summer stay tuned for a game of paisa, power and politics. Enter another world of realistic cinema by Madhur Bhandarkar - enter the world of Corporate.

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