By
Moses
Navgire,
IndiaFM
Wednesday,
May
24,
2006
Cannes.
The
immediate
image
that
comes
to
ones
mind
on
reading
this
word
is
that
of
the
International
Film
Festival
hosted
by
the
place.
The
name
has
become
so
synonymous
with
the
film
festival
that
many
people
aren't
even
aware
that
Cannes
is
the
name
of
a
small
town
in
France.
The
Cannes
Film
Festival
hosted
in
the
resort
town
of
France
has
gained
enormous
popularity
world
over.
Started
with
the
aim
"to
encourage
the
development
of
all
forms
of
cinematographic
art
and
foster
a
spirit
of
collaboration
between
film-producing
countries" by
the
French,
the
festival
was
started
in
1932
and
was
held
at
Venice.
However,
World
War
II
broke
out
and
it
was
considered
a
failure.
It
was
again
revived
in
1946
and
conducted
in
the
city
of
Cannes.
Since
then
the
festival
has
continued
and
flourished
over
the
years.
The
film
makers
from
all
over
the
world
today
consider
it
to
be
a
great
honor
if
their
films
get
selected
for
screening
at
this
fest.
The
genuine
appreciation
of
creative
work
at
Cannes
has
given
it
a
lot
of
"credibility"
and
added
"leverage"
to
the
festival.
After
its
re-launch
in
1946,
the
film
makers
from
all
over
the
world
started
attending
the
fest
that
is
held
in
the
month
of
May
every
year.
Films
from
every
corner
of
the
world
started
reaching
Cannes
making
their
presence
felt.
When
so
much
was
going
on
at
Cannes,
how
can
the
biggest
film
making
industry,
the
Indian
Film
Industry
could
stay
away
from
the
action?
As
a
matter
fact,
Indian
films
were
associated
with
Cannes
festival
from
its
early
days.
Some
of
the
initial
entries
from
India
include
films
like
V.
Shantaram's
Amar
Bhoopali,
Bimal
Roy's
Do
Bigha
Zamin
(it
won
Prix
Internationale
in
1954),
Raj
Kapoor's
Awara,
the
Kapoor-produced
Boot
Polish
(which
won
a
special
award
for
child
actress
Baby
Naaz).
All
these
films
were
played
on
the
Cannes
screen
from
1951
onwards.
The
Indian
film
industry
thus
went
on
to
declare
that
India
is
a
newly
independent
country
which
is
making
the
kind
of
cinema
which
deserves
recognition
and
appreciation
from
the
world.
In
1956,
Satyajit
Ray's
masterpiece
Pather
Panchali
was
screened
at
Cannes.
The
film
not
only
displayed
the
immense
potential
the
Indian
film
industry
held
but
also
won
the
top
prize
at
Cannes
that
year.
After
Pather
Panchali
however,
Indian
films
seemed
to
go
astray
from
the
Cannes
International
Film
Festival.
However,
some
regional
films
like
a
Malayalam
film
Swaham
(1994)
and
another
film
called
Marana
Simhasam
(1999)
happened
to
be
the
last
entries
into
'the
Competition'
at
Cannes.
But
there
wasn't
much
sound
about
Indian
Cinema
at
Cannes
until
Sanjay
Leela
Bansali's
Devdas
was
screened
at
Cannes
in
2002.
Devdas
was
the
first
ever
"popular"
"commercial" Indian
film
to
be
screened
at
Cannes.
The
movie
was
selected
for
"out
of
the
competition"
screening,
a
special
category
in
the
Cannes
Film
Festival
that
allows
screening
films
which
though
didn't
make
it
into
the
official
competition,
they
had
the
potential
and
artistic
value
to
be
screened
with
equal
respect
at
the
festival.
Devdas
was
a
very
vibrant
colorful
movie
which
had
romance,
music,
dance
and
drama
backed
by
mammoth
sets
that
had
Indian
aesthetic
designs.
Devdas
set
off
the
spark
for
the
Indian
Film
Industry
to
associate
itself
with
the
Cannes
Film
festival.
But
this
time
it
wasn't
just
for
sake
of
competing
with
other
films
at
Cannes.
One
of
the
unique
aspects
of
the
Cannes
International
Film
Festival
is
the
strong
platform
that
it
offers
to
sell
films
in
the
International
market.
Apart
from
the
various
structural
features
of
the
festival
like
competition,
display
of
creativity
and
its
appreciation
and
offering
freedom
of
speech
to
the
medium
of
films,
the
official
program
structure
of
the
Cannes
International
Film
Festival
also
includes
'Marche
du
Film',
which
literally
means
'the
film
market'.
It
is
the
largest
event
of
its
kind
in
the
world.
The
main
purpose
of
this
event
is
trading
in
terms
of
buying
and
selling
of
the
films.
It
is
very
much
like
a
tradeshow
where
the
producers
set
up
their
own
booths
and
exhibit
their
films
to
the
potential
buyers
i.e.
distributors
of
other
countries.
Thus,
the
producers
can
sell
their
films
in
overseas
markets.
Though
setting
up
a
booth
does
not
necessarily
guarantee
that
the
films
will
be
purchased
by
international
buyers,
it
definitely
provides
visibility
to
the
films
and
an
opportunity
for
film
producers
and
distributors
to
expand
their
market.
This
is
something
that
has
strongly
attracted
Indian
film
makers
and
producers.
They
realize
the
potential
that
Cannes
has
for
helping
them
reach
places
which
earlier
weren't
strong
markets
for
Indian
films
but
now
seem
to
be
good
prospects.
Undoubtedly,
the
phenomenon
of
globalization
has
also
touched
the
Indian
film
industry
which
is
now
looking
at
making
its
presence
felt
worldwide
and
in
turn,
do
better
business.
In
2002,
while
Devdas
was
premiered
at
Cannes,
another
film
Bhagmati
--
The
Queen
of
Fortunes
which
is
India's
first
animation
film
that
also
starred
Tabu
and
Milind
Soman
along
side
the
animated
characters,
had
its
stall
set
up
in
'the
film
market'
event.
Not
many
Indian
films
were
present
at
Cannes
then.
Over
the
past
few
years
however,
the
number
of
Indian
films
going
to
Cannes
for
commercial
purpose
of
finding
new
markets
has
radically
increased.
Also,
the
film
makers
look
at
the
festival
as
an
opportunity
to
set
up
collaboration
projects
with
the
film
makers
and
technicians
from
other
countries.
From
the
past
couple
of
years,
many
big
production
houses
have
taken
their
films
to
Cannes
for
international
selling
and
this
year
is
going
to
be
no
different.
In
fact,
this
year
will
see
some
of
the
biggest
films
of
Bollywood
making
their
way
to
festival.
Films
like
UTV's
Rang
De
Basanti,
Jagmohan
Mundra's
Provoked,
Salman
Khan
starrer
Marigold,
Sudipto
Sen's
The
Last
Monk,
Rajat
Kapur's
Mixed
Doubles
and
Santosh
Sivan's
Navarasa
will
have
market
screenings
at
Cannes.
Besides,
Vishal
Bhardawaj
will
take
his
film
Omkara
to
Cannes.
The
star
cast
of
the
film
which
includes
Saif
Ali
Khan,
Ajay
Devgan,
Viveik
Oberoi
and
Bipasha
Basu
will
also
be
present
at
the
event.
And
of
course
Karan
Johar
will
be
landing
at
Cannes
with
Kabhi
Alvida
Na
Kehna.
Preity
Zinta
who
stars
in
the
film
will
accompany
Karan
to
Cannes
in
promoting
the
film.
Besides
this,
35
regional
film
makers
have
got
together
this
year
and
will
try
to
sell
their
films
at
the
Cannes
market.
The
list
includes
films
like
Rajnikanth's
Tamil
blockbuster
Chandramukhi
and
director
Mani
Ratnam's
Lajo.
Courtesy
the
Confederation
of
Indian
Industry
(CII),
nearly
65
Indian
films
will
be
screened
at
Cannes
this
year.
Apart
from
that,
nearly
35
new
projects
will
be
exhibited.
Film
and
TV
Guild
of
India,
Film
Federation
of
India,
Indian
Film
Exporters
Association
and
South
Indian
Film
Exporters
Association
are
also
part
of
the
India
Pavilion
set
up
by
CII.
Some
of
the
companies
and
production
houses
that
will
be
having
representations
at
Cannes
this
year
are
Adlabs
Films,
Kaleidoscope
Entertainment,
AP
international
(biggest
exporter
of
South
Indian
Movies),
Sahara
One
Motion
Pictures,
EROS
Multimedia,
NFDC,
Celluloid
Dreams,
iDreams
Productions,
IFFI
and
Goa
Film
Bazaar
and
Shemaroo.