Wednesday,
June
14,
2006
Mumbai
(UNI):
Apart
from
the
film
awards
function
and
the
world
premiere
of
Jagmohan
Mundhra's
Provoked
starring
Aishwarya
Rai,
the
International
Indian
Film
Academy
(IIFA)
will
host
the
music
launch
of
Karan
Johar's
much
awaited
Kabhi
Alvida
Na
Kehna
and
a
sneak
preview
of
ace
actor
Naseeruddin
Shah's
directorial
debut
Yun
Hota
to
Kya
Hota
in
Dubai
between
tomorrow
and
June
17.
Besides,
a
three-day
film
festival
of
top
films
in
various
Indian
languages
will
be
held.
Some
of
the
films
to
be
screened
include
Tamil
films
Chandramukhi,
Kannathil
Muthamittal,
Nayakan,
Anniyan
and
Autograph
and
Malayalam
films
Rasathantram
and
Kazhcha.
South
Indian
superstars
Mammooty,
Mohanlal,
Kamal
Haasan,
Madhavan,
Meera
Jasmine
and
Simran
are
expected
to
attend
the
festival.
The
other
films
to
be
screened
are
Marathi
film
Dombivali
Fast
and
Hindi
movies
Yahaan,
No
Entry,
Iqbal,
Hazaaron
Khwahishen
Aisi,
Parineeta,
Bluffmaster,
Veer
Zara,
Let's
Talk
and
Mixed
Doubles.
Dubaiites
will
miss
'King
Khan'
Shah
Rukh
Khan
in
action
as
he
has
decided
to
take
a
holiday
in
London
after
completing
the
shooting
of
'Don'
in
Malaysia.
He
had
compered
the
last
show
at
Amsterdam
arriving
at
the
venue
in
a
horse-driven
carriage
and
speaking
in
Surinamese,
the
language
spoken
by
many
Surinamese
of
Indian
descent.
Aishwarya
who
was
honoured
by
the
Dutch
last
year
naming
the
national
flower
'Tulip'
after
her,
will
be
in
Dubai
only
for
a
day
during
the
premiere
of
her
film
as
she
is
in
the
midst
of
shooting
for
Mani
Ratnam's
Guru
in
Chennai.
Last
year
at
Amsterdam,
she
had
performed
the
'Kajra
Re'
number
from
Bunty
Aur
Babli
along
with
the
Bachchans
on
stage
after
the
song
became
a
rage.
A
two-day
FICCI-IIFA
business
forum
will
have
captains
of
industry
and
media
from
both
India
and
the
Gulf
deliberating
on
opportunities
in
their
fields.
IIFA
spokesman
Sabbas
Joseph
said
the
institution
has
grown
from
'One
Amazing
Night'
to
a
glorious
three-day
weekend,
which
celebrates
and
hosts
various
events
and
activities.
While
committed
to
its
objectives,
IIFA
also
strives
to
reach
out
to
various
audiences
and
create
platforms
unique
in
nature,
he
added.
It
has
been
a
long
journey
for
IIFA
since
it
began
at
the
Millennium
Dome,
United
Kingdom.
Recalling
the
highlights
of
the
journey
so
far,
Mr
Joseph
said,
''The
Times
of
London
reported
the
first
IIFA
awards
as
'Move
over
LA
-
here
comes
Mumbai',
the
sales
of
tickets
of
Hindi
Cinema
grew
by
35
per
cent
in
the
UK
six
months
post
the
IIFA
Awards
and
IIFA
brand
ambassador
Amitabh
Bachchan
became
the
first
Indian
film
star
to
be
waxed
at
Madame
Tussauds
the
announcement
of
which
was
made
at
the
IIFA
Awards
itself.
At
the
Sun
City,
South
Africa,
IIFA
extended
its
scope
of
activities
whereby
Sun
City
witnessed
the
world
premiere
of
Lagaan,
a
day
prior
to
the
Awards
ceremony.
IIFA
introduced
Hindi
Film
distribution
and
exhibition,
through
Ster
Kinekor
who
is
the
largest
distributor
and
exhibitor
in
SA
owning
360
screens
and
the
largest
circuit
of
1.6
million
viewers
for
Hindi
Cinema.
Hindi
films
hence
moved
from
matinee
shows
on
weekends
to
mainline
theatres
and
multiplexes.
Today,
Ster
Kinekor
has
the
distribution
rights
of
more
than
200
Hindi
film
titles,
Mr
Joseph
informed.
After
the
event
at
Genting
Highlands,
Malaysia,
there
was
an
increase
in
the
value
of
rights
for
the
Indian
Cinema
and
the
collection
from
exhibition
and
sale
of
non-pirated
DVDs
increased
by
more
than
50
per
cent.
The
IIFA
Awards
was
recorded
as
the
first
International
Awards
held
in
Malaysia
in
the
Malaysia
Book
of
Records.
A
190
per
cent
increase
in
tourism
was
recorded
from
Indian
tourists
in
Malaysia's
Genting
Highland
resort,
the
venue
for
the
3rd
IIFA
Awards
Celebration.
IIFA
introduced
a
second
distributor
and
exhibitor
-
Nu
Metro
in
South
Africa
which
has
250
screens
for
Hindi
films
in
Johannesburg,
during
the
event
in
2003.
Today,
Nu
Metros
owns
the
distribution
and
exhibition
rights
of
more
than
25
Hindi
films.
The
tourism
influx
doubled
in
Johannesburg
compared
to
the
previous
year
because
of
the
IIFA
Weekend
and
Awards,
Mr
Joseph
added.
During
the
2004
IIFA
in
Singapore,
Tourism
Board
in
Singapore
along
with
the
Media
Development
Authority
(MDA)
announced
the
sanction
of
100
million
Singaporean
dollars
to
be
spent
by
that
government
on
co
-
production
of
films
shot
there
for
the
next
seven
years
10
million
Singaporean
dollars
were
granted
to
Indian
Films
for
shooting
in
Singapore.
Singapore
saw
an
increase
of
31
per
cent
in
their
tourism
in
the
week
of
IIFA
and
saw
16,000
visitors
during
the
week
of
IIFA.
The
event
generated
tourism
receipts
of
17
million
Singaporean
dollars
including
airfares.
At
last
year's
IIFA
at
Amsterdam,
The
Netherlands,
the
number
of
overseas
visitors
at
IIFA
Awards
weekend
was
15,000.
Yield
of
overseas
visitation
and
impact
of
the
IIFA
Weekend
in
Amsterdam
was
Euros
18.64
million.
Amsterdam
saw
an
increase
in
tourism
by
34
per
cent.
Mr
Joseph
said
the
signing
of
a
declaration
of
intention
for
collaboration
in
the
tourism
sector
between
the
General
Dutch
Association
of
Travel
Agencies
(ANVR)
and
the
Indian
Tour
Operators
Association
(ITOA)
was
the
highlight.