Amul celebrates with Cheeni Kum
Courtesy:
IndiaFM
Thursday,
June
14,
2007
Amul
continues
to
imbibe
the
latest
flavour
of
the
season
in
its
advertisements.
This
time
Amul
focuses
on
the
recent
hit
sweet
romantic
comedy-
Cheeni
Kum-
A
Sugar
Free
Romance.
The film had Amitabh Bachchan confide in his little charming and confident neighbour Sexy, suffering from Leukemia which is played by Swini Khara. The picture captures the scene where Amitabh and Swini share an intimate conversation with an ice-cream. Amul replaces it with their patent butter and bread.
The picture succeeds not only in retaining the original charm but also adds a "sweet" twist with the butter. And it ends with its inimitable pun with 'Sexy Taste' obviously referring to the name by which Amitabh calls the little girl.
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