Bachchan's strategy works for Abhi-Ash
By:
Upala
KBR,
Mid-Day
Thursday,
January
18,
2007
The
timing
of
Aishwarya
Rai
and
Abhishek
Bachchan's
engagement
has
sparked
off
speculation
over
whether
the
move
was
planned
to
whip
up
renewed
interest
in
Guru
post
its
dismal
opening
last
week.
Whatever
the
truth,
the
strategy
seems
to
have
paid
off.
The engagement happened on Sunday evening, and the gloomy figures (Guru had an opening of 50-60 per cent across India) began picking up on Monday. This is unheard of in Bollywood, where opening collections usually drop post Monday.
Ebb and flow
So what made the difference? Is it fair to say that news of the lead pair making their relationship official was the chief cause? Says an industrywalla, "The Bachchans want to break the myth that Ash and Abhishek are a flop pair. When someone as respectable as Amitabh calls the entire media to his home, which he has never done before, and gives interviews about how he's going to see Guru 100 times over people will listen."
Adds a reputed trade source, "Guru will be an average commission earner, but definitely not a hit as it's being touted.
The collections (except Mumbai, Maharashtra and some areas in the south) have already started dropping across India. Multiplexes in Indore on Sunday registered the following collections:
Inox - Rs 1,44,000, Velocity - Rs 1,30,600, PVR - Rs 1,49,900 and Adlabs - Rs 1,45,500. However, on Monday collections dropped. Inox was Rs 45,500, Velocity - Rs 43,500, PVR - Rs 77,700 and Adlabs - Rs 38,200. If Guru has picked up slightly it is in Mumbai, which opened to less than 50 per cent.
The Ash-Abhishek engagement made a difference to the collections on Monday. But there is no question of the film picking up after this. While all 16 shows were full at Mulund theatres on Sunday (a holiday), Monday saw a steep drop of 30 per cent."
Trade analyst Taran Adarsh adds, "Guru has been holding well at Cinemax since Monday; it has registered 60 percent collections. This was indirectly boosted by the engagement story as TV channels were showing clips of Guru along with the news.
However, I don't think this was a publicity stunt. Salaam-E-Ishq will definitely make a huge dent to Guru's collections when it releases next week."
What do the trade analysts have to say?
Vikas Mohan, editor, Super Cinema
Top
three
releases
of
2006?
Dhoom
2,
Krrish
and
Lage
Raho
Munnabhai.
Has
Guru
done
as
well?
Kaha
raja
bhoj,
kaha
gangu
teli?
They
are
much
ahead
of
Guru.
Are
the
collections
of
Guru
good/average/dismal?
In
Mumbai,
the
film
is
doing
good
business
at
multiplexes
but
very
badly
at
single
screen
theatres.
In
north
India
and
the
Hindi
belt,
Guru
is
a
disaster.
Will
the
collections
get
better
in
the
coming
weeks?
Going
by
the
way
it
is
now,
I
don't
think
so.
What
is
the
public
reaction?
For
Friday's
2
pm
show
at
Cinemax
Andheri,
there
were
35-40
people
in
a
60-75
seater
theatre.
Get
one
show
that
is
house
full
and
I
will
leave
the
film
industry.
Did
the
engagement
result
in
a
rise
in
collections?
Yes.
An
engagement
is
a
positive
thing.
When
Meena
Kumari
died,
Pakeezah
became
a
super
hit
because
people
knew
they
wouldn't
see
her
again.
The
engagement
announcement
has
had
a
positive
effect
by
1
or
2
per
cent,
especially
among
the
youth.
Indu Mirani, Chief Editor, thirtymm.com, trade analyst
Top
three
releases
of
2006?
Dhoom
2,
Krrish
and
Lage
Raho
Munnabhai.
Has
Guru
done
as
well?
No
way!
Are
the
collections
of
Guru
good/average/dismal?
It's
average.
Single
screen
shows
are
not
doing
well,
but
shows
at
multiplexes
are
better.
Will
the
collections
get
betterin
the
coming
weeks?
Next
week
Salaam-E-Ishq
releases.
That
will
make
a
difference
and
Guru
collections
will
get
affected.
What
is
the
general
reaction
of
the
public?
Some
people
have
liked
it,
while
others
haven't.
Celebrating
the
success
of
a
man
who
has
no
respect
for
the
law
hasn't
been
digested
well
by
a
certain
section
of
the
audience.
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