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    Eros International releasing Om Shanti Om

    By Super Admin

    Monday, September 17, 2007

    Eros International, the leading integrated company within the Indian media and entertainment sector, announced the forthcoming worldwide release of one of the biggest anticipated blockbusters this year, Shahrukh Khan"s Om Shanti Om, produced by Red Chillies Entertainment and directed by Farah Khan on 9th November 2007. Eros is expected to release the film across an unprecedented 2000 plus screens worldwide.

    Om Shanti Om stars Shahrukh Khan and Deepika Padukone in pivotal roles. The magical combination of Shahrukh Khan - Farah Khan comes together again after the huge success of Main Hoon Na. The film's score and soundtrack has been composed by the musical duo, Vishal-Shekhar with lyrics by Javed Akhtar. Cinematography for the movie is by V. Manikandan whilst editing is handled by Shirish Kunder.

    Om Shanti Om is a story of love, dreams, betrayal and destiny revolving around a film actor 'Om" (Shahrukh Khan) and his love interest 'Shanti" (Deepika Padukone). Om was a junior artist and Shanti a superstar in the 1970"s. He was her biggest fan. She was his biggest inspiration.

    The film has over 30 of Bollywood's hottest stars including Salman Khan, Rani Mukherjee, Kajol, Sanjay Dutt, Priyanka Chopra, Preity Zinta, Saif Ali Khan and many more putting in a guest appearance.

    Commenting on the deal, Kishore Lulla, Chairman and CEO, Eros International said, “Eros has always enjoyed a fantastic relationship with Shahrukh Khan and we are looking forward to release Om Shanti Om during the festive season of Diwali. It is one of the most awaited films of the year and we are excited to be leveraging Eros" global distribution in promoting the film."

    Eros had distributed Main Hoon Na as well as Paheli, which are both Red Chillies Productions.

    “Red Chillies and Eros enjoy a special relationship going back many years. Eros undisputedly has the best global marketing and distribution infrastructure. Om Shanti Om is a fun film and with the wide distribution strategy we hope to reach out to record number of audiences worldwide", adds Shahrukh Khan.

    Eros International plc
    Eros International plc is an established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films like studios but it also distributes and exploits films across formats globally via cinemas, home entertainment, television formats and new media.

    Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.

    Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros. Eros enters its 30th year in the business with the vision of consolidating the fragmented industry, and shaping the future of Indian entertainment.

    Red Chillies Entertainment
    Red Chillies Entertainments Private Ltd (RCE) is a company promoted by Shahrukh Khan and Gauri Khan, which is in the business of Film Production and Advertisement Film Production It also has an in-house Visual Effects (VFX) division, which has successfully completed VFX work of Chak De India, Don, Jhoom Barabar Jhoom, etc. RCE has till date produced movies like Main Hoon Na (directed by Farah Khan) which was a super hit film of 2004 and Paheli (directed by Amol Palekar) which was India's entry to Oscar in the year 2005.

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