Bollywood: Indian Emissary
By:
Arya
Aiyappan
Tuesday,
January
09,
2007
India,
the
land
of
movies
and
arts
has
held
its
flag
high
as
the
largest
movie
producing
country
in
the
world.
The
movie
culture
is
ingrained
in
the
cultural
psyche
of
the
people.
None
can
ignore
how
cinema,
especially
bollywood
cinema
dictates
the
lives
of
ardent
moviegoers.
In
India
scores
of
movies
are
released
throughout
the
length
and
breadth
of
the
country
and
mostly
bollywood
industry
churns
out
the
largest
chunk
of
movies
to
date.
One wonders how the bollywood phenomenon has crossed all barriers of region, religion, class, race and topographies to amass a huge popularity beyond the national boundaries in other countries across the world. It is an absolute breath taking success at the box office for Hindi at the international markets. Bollywood is a brand in its own terms. While Indian movies are reaping success at the international markets, what needs to be scrutinized is the secret formula minting success.
Indian movies are showcased in the US, Africa, Pakistan, Middle east, etc where the movies and the songs are enthroned in the hearts of the movie lovers be it Dilwale Dulhania Le Jayenge, Kuch Kuch Hota Hai, Hum Aapke Hain Kaun, Kabhi Khushi Kabhi Gham or for the matter any other good movie. The reasons are diverse. Bollywood films though branded as masalas gratify the growing diverse demands of every segment of the audience. Songs, dance numbers, spectacle, and inspiring dialogues with the strong backing of a well-knit storyline readily ensure success. Hindi films have a loyal clientele both within the country and abroad.
Indian cinema, which were earlier banned in Pakistan, are now running to packed houses with the ban being lifted. The bollywood heroes and heroines are much revered and held with esteem by one and all. The power and reach of Indian films is enormous. Hindi films are the new age moral custodians entrusted with the duty of spreading the message of harmony and peace amidst religious tensions, class and caste conflicts, gender discrepancies, etc. Bollywood films also bridge gaps be it age or emotional. The pluralistic and multicultural trends are interestingly specified to bring out the diverse specifications. In totality the Hindi films embody the aspirations and yearnings of the nation.
Bollywood films, family entertainers propagate a curiously strange culture, a concoction of religious and traditional values along with the changing fashion trends and style statements of today. These films have taken on the task of globalizing Indian culture. When the opportunities are galore, time is appropriate then it is most apt to strike the iron when it is hot. Indian films have to no longer confine themselves to the homeland but explore new vistas of experience abroad. With the bollywood films as the new age vehicles for socialization there are more potentialities to be tapped as we have only managed to touch the tip of the iceberg!
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