T-Series,
Hungama
Mobile
and
Viva
Entertainment
launched
the
music
of
Om
Shanti
Om
at
a
glittering
function
held
in
Dubai
at
the
hands
of
Shah
Rukh
Khan.
This
is
for
the
first
time
that
a
global
premiere
of
Indian
Music
has
happened
outside
of
India
in
Dubai
both
on
CD"s
and
on
the
Mobile
platform.
The
event
is
marking
the
growing
popularity
of
Indian
Music
in
the
International
markets
and
specifically
in
UAE
and
GCC.
Om
Shanti
Om,
T-Series
and
Red
Chillies
Entertainment
are
catering
to
this
need
with
this
event.
Interacting
with
the
media
after
releasing
the
music,
Shah
Rukh
Khan
said,
“I
am
excited
to
introduce
the
music
of
my
movie
to
the
consumers
of
UAE.
T-Series
in
conjunction
with
Viva
Entertainment
will
reach
out
to
Indian
Music
lovers
in
the
UAE.
This
event
is
also
special
to
me
as
the
music
will
be
available
on
mobile
phones
and
internet.
Hungama
Mobile
is
providing
an
innovative
experience
to
the
audience
via
a
new
platform.
The
Gen
X
is
definitely
going
to
be
excited
with
such
exciting
features
and
I
can
say
now,
mobile
will
be
the
next
new
destination,
for
music"
Bhushan
Kumar
–
Chairman&Managing
Director,
T-Series
said,
“Our
association
with
Shahrukh
Khan
dates
back
to
Main
Hoon
Na
and
the
personal
bond
shared
with
him
has
culminated
in
both
T-Series&Red
Chillies
working
closely
to
realize
the
dreams
of
both
organization
in
the
music
space."
He
added
"We
are
really
excited
to
be
working
with
Hungama
Mobile
to
deliver
exciting
and
original
entertainment
content
and
are
working
diligently
to
establish
a
more
comprehensive
distribution
network
in
the
mobile
and
digital
space.
Krishan
Kumar,
Director,
T-Series
said,
“The
music
of
Om
Shanti
Om
has
been
created
and
conceptualized
keeping
in
mind
all
genres.
We
are
excited
to
be
a
part
of
this
event
wherein
the
music
will
not
only
be
available
via
CD"s
but
also
on
your
mobile".
The
GCC
and
UAE
is
a
growing
Entertainment
and
Music
market
and
it
is
only
appropriate
that
Shah
Rukh
and
the
Om
Shanti
Om
Music
be
associated
with
the
core
audience,
the
youth,
via
Cd"s
and
Mobile.
This
unique
association
of
T-Series,
Red
Chillies,
Viva
Entertainment&Hungama
Mobile
has
come
together
to
bring
it
to
Bollywood
and
Shah
Rukh
lovers
in
UAE.
The
Mobile
Content
for
Om
Shanti
Om
is
available
across
categories
of
Tones,
Images
and
Video
for
all
Mobile
subscribers
in
India
and
also
across
the
Hungama
Mobile
distribution
network
with
over
77
Wireless
Carriers
in
30+
countries.