By:
Deepa
Gahlot,
IndiaFM
Wednesday,
June
20,
2007
Film
stars
all
over
the
world
would
envy
Rajnikant.
Not
only
does
he
have
legions
of
fans
who
would
kill
or
die
for
him,
they
also
convert
their
devotion
into
ticket
sales.
What's
the
point
of
having
fans
who
worship
a
star,
but
don't
particularly
care
about
catching
his/her
film
on
the
first
day,
paying
a
premium
for
tickets?
The
way
Rajnikant's
Sivaji
(and
many
of
his
films
before
it)
was
received
with
unabashed
frenzy--
bathing
posters
with
milk,
bursting
crackers,
prayers,
and
so
on,
was
surprising
and
amusing
to
people
outside
the
Tamil
circles.
This,
crazy
star
worship,
of
course
seems
to
be
a
regional
phenomenon.
In
Chennai,
when
star-politician
MG
Ramachandran
died,
reports
said
that
30
people
committed
suicide
and
many
more
shaved
their
heads
as
a
mark
of
grief.
When
NT
Rama
Rao
passed
away
in
Andhra,
there
were
similarly
hysterical
outbursts
of
mourning,
and
more
recently
when
Kannada
superstar
Rajkumar
passed
away,
there
were
riots
in
Bangalore
by
fans
who
wanted
the
city
to
shut
down
in
sorrow.
Fans
in
the
South
build
temples
to
stars,
worship
them
like
gods,
form
fan
clubs,
and
would
lay
down
their
lives
at
a
word
from
a
star.
No
politician
in
the
South
would
want
to
rub
Rajnikant
the
wrong
way,
because
if
he
tells
people
not
to
vote
for
a
leader,
they
will
obey
without
question.
It
is
astonishing
that
with
such
power,
Rajnikant
has
remained
down
to
earth,
and
has
shown
no
signs
of
misusing
his
sway
over
the
masses.
He
doesn't
even
need
to
fill
his
coffers
with
undignified
endorsements,
he
earns
ten
times
more
than
many
Bollywood
star
and
gives
away
a
lot
to
charity.
Off
screen,
he
is
often
seen
in
simple
clothes,
rubber
chappals,
balding
and
greying
head
proudly
on
display.
And
his
fans
love
him
for
his
unpretentiousness,
because
on
screen,
he
lives
up
to
their
expectations.
Bollywood
may
strut
its
stuff
all
over
the
globe,
Amitabh
Bachchan
may
have
been
voted
star
of
the
millennium
by
NRI
fans,
but
that
is
no
guarantee
of
the
success
of
his
films.
He,
Shah
Rukh
Khan
and
other
stars
may
be
able
to
sell
products
but
they
can't
sell
tickets.
Aishwarya
Rai
may
be
called
the
most
powerful
Bollywood
star
by
Time
magazine,
but
she
cannot
get
people
to
go
and
see
her
well-hyped
films.
Does
anyone
remember
an
instance
of
any
release
by
a
Bollywood
star
that
was
accompanied
by
such
passion
as
the
opening
of
Sivaji?
In
the
West
too,
stars
have
crazy
fans
who
stalk
them
(John
Lennon
was
killed
by
an
obsessive
fan),
follow
their
lives
in
tabloids,
copy
their
style
and
try
to
get
their
plastic
surgeon
to
make
them
look
like
their
Hollywood
idols,
but
whoever
heard
of
a
church
to
worship
Brad
Pitt!
Believe
it
or
not,
there
is
apparently
something
called
Celebrity
Worship
Syndrome,
and
the
New
Scientist
magazine
reported
in
2003
that
one-third
of
Americans
were
suffering
from
it.
James
Houran,
clinical
psychologist
and
joint
creator
of
the
Celebrity
Worship
Scale,
is
reported
to
have
said
that
low
levels
of
celebrity
worship
are
"a
form
of
social
bonding,
stress
reduction,
escapism
and
entertainment.
At
low
levels,
people
tend
to
be
happier,
more
personable
and
more
outgoing." While
at
higher
levels,
celebrity
worship
has
been
linked
with
"depression,
anxiety,
body-image
problems
and
addiction."
According
to
a
piece
by
Erica
Harrison
in
Cosmos
magazine
last
year,
"Social
psychologists
agree
that
the
reasons
are
complex,
but
some
issues
seem
to
recur.
One
is
that
we're
bored,
and
living
through
movie
stars
is
a
way
of
alleviating
that
boredom.
Another
is
that
we're
searching
for
identity,
the
evidence
for
which
is
that
teenagers
(those
lost
souls
of
adolescence)
usually
score
highest
on
the
scale.
Social
fragmentation
might
also
play
a
part:
as
family
and
community
values
are
crushed
by
the
cult
of
individualism
and
an
omnipresent
media,
perhaps
fantasy
relationships
are
becoming
easier
to
form
than
real
ones...
Perhaps
Fame
is
the
new
religion,
and
celebrities
our
gods."
Rajnikant
and
his
fans
could
be
the
subject
of
a
very
interesting
academic
study.
We
may
think
he
is
just
another
star,
but
his
fans
are
on
another
astral
plane
altogether.
Recent
Stories
Karan
Johar
praised
Bobby
for
JBJ
SRK
Introduces
16
Chak
De
India
players