By:
Subhadeep
Bhattacharjee
Tuesday,
November
13,
2007
One
of
the
biggest
Bollywood
wars
of
the
recent
times
is
on
and
Om
Shanti
Om
has
won
the
first
battle
over
Saawariya.
The
irony
of
it
is
that
the
success
is
not
because
of
superior
script
but
a
better
marketing
campaign.
When
it
came
to
selling
the
reels
Sanjay
Leela
Bhansali
was
no
match
for
the
mass
appeal
of
Shahrukh
Khan.
Farah
Khan
the
director
along
with
Shahrukh
and
debutant
actress
Deepika
Padukone
was
all
over
the
small
screen
promoting
her
movie.
Sanjay
Leela
Bhansali
did
nothing
as
such
and
was
probably
trying
to
bank
on
his
better
script.
But
in
this
day
and
age
when
the
fate
of
a
movie
is
decided
in
the
first
two
weeks
he
lost
out
to
SRK.
Saawariya
had
a
better
plot
based
on
a
famous
novel
White
Nights.
Sanjay
Leela
Bhansalis
art
of
story
telling
in
the
movie
was
good.
Sonam
Kapoor
and
Ranbir
Kapoor
delivered
what
the
director
wanted
them
to
but
the
movie
could
not
do
wonders
as
was
expected.
So
Mr.
Bhansali
when
it
came
to
promoting
the
movie
you
were
no
match
for
Shahrukh.
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