»   »   »  Saawariya lost out to OSO marketing

Saawariya lost out to OSO marketing

Posted By: Super Admin
Subscribe to Filmibeat
For Quick Alerts
ALLOW NOTIFICATIONS
For Daily Alerts

    By: Subhadeep Bhattacharjee
    Tuesday, November 13, 2007

    One of the biggest Bollywood wars of the recent times is on and Om Shanti Om has won the first battle over Saawariya. The irony of it is that the success is not because of superior script but a better marketing campaign. When it came to selling the reels Sanjay Leela Bhansali was no match for the mass appeal of Shahrukh Khan.

    Farah Khan the director along with Shahrukh and debutant actress Deepika Padukone was all over the small screen promoting her movie. Sanjay Leela Bhansali did nothing as such and was probably trying to bank on his better script. But in this day and age when the fate of a movie is decided in the first two weeks he lost out to SRK.

    Saawariya had a better plot based on a famous novel White Nights. Sanjay Leela Bhansalis art of story telling in the movie was good. Sonam Kapoor and Ranbir Kapoor delivered what the director wanted them to but the movie could not do wonders as was expected. So Mr. Bhansali when it came to promoting the movie you were no match for Shahrukh.

    Get all the buzzing scoop from the world of entertainment - Filmibeat

    X
    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Filmibeat sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Filmibeat website. However, you can change your cookie settings at any time. Learn more