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By: Devansh Patel, IndiaFM
Wednesday, October 03, 2007
The music CD's of Saawariya hit the UK stores just last week on September 24 and look what's happening? The music is creating quite a bit of buzz among the locals living in London. Chirag from Tip Top Entertainment in Wembley says, "This is a rare scenario and within a month, Saawariya has come as a blessing in disguise. We have started getting phone calls to book the CD's in advance. Now just imagine; advance booking was only heard of in cinemas... Saawariya has changed that."
However, the songs from the album are not only a craze with the DVD and Music stores like Tip Top; it can even be heard in restaurants and... hold your breath...in sweet shops. Dineshbhai who works in Shakti Sweets in Harrow tells me - "Everyday I have to listen to bhajans in the morning and then in the noon when the business is a bit slow, I tune in to radio. But the songs are too loud and are not my type. One day, my friend recommended me to listen to Saawariya songs. I requested him to lend me the CD. Now every afternoon, I have to listen to 'Jab Se Tere Naina" and 'Yoon Shabnami". I have to say, Saawariya is the most recommended item after my sweets."
From sweet shops to restaurants, the newly opened Babu's restaurant near Wealdstone tube station is benefiting from the music of Saawariya. How? Read on... Mukkadash, the owner of Babu's said - "We've opened since last three months but we've never complained about anything. Now I would like to complain to Sanjay Leela Bhansali that how does he manage make a film with such great music that every time we play the soundtrack when there are customers, they want to know what song is playing rather than know what's there on the menu. The waiters think that the person raises his hand to order something only to find out that the customer wants to know the name of the song. 'Masha-Allah" and 'Jaan-E-Jaan" are my favorite tracks."
Such is the hysteria of Saawariya's music that a regional newspaper company called Trinity Mirror Southern's Observer series newspaper has run a competition with Saawariya's music review (8 out of 10) by giving away 10 FREE music CD's to ten lucky winners.
All said and done but one thing is certain. This Diwali is going to be extra special with the Saawariya fever catching on.