By:
Devansh
Patel,
IndiaFM
Wednesday,
October
03,
2007
The
music
CD's
of
Saawariya
hit
the
UK
stores
just
last
week
on
September
24
and
look
what's
happening?
The
music
is
creating
quite
a
bit
of
buzz
among
the
locals
living
in
London.
Chirag
from
Tip
Top
Entertainment
in
Wembley
says,
"This
is
a
rare
scenario
and
within
a
month,
Saawariya
has
come
as
a
blessing
in
disguise.
We
have
started
getting
phone
calls
to
book
the
CD's
in
advance.
Now
just
imagine;
advance
booking
was
only
heard
of
in
cinemas...
Saawariya
has
changed
that."
However,
the
songs
from
the
album
are
not
only
a
craze
with
the
DVD
and
Music
stores
like
Tip
Top;
it
can
even
be
heard
in
restaurants
and...
hold
your
breath...in
sweet
shops.
Dineshbhai
who
works
in
Shakti
Sweets
in
Harrow
tells
me
-
"Everyday
I
have
to
listen
to
bhajans
in
the
morning
and
then
in
the
noon
when
the
business
is
a
bit
slow,
I
tune
in
to
radio.
But
the
songs
are
too
loud
and
are
not
my
type.
One
day,
my
friend
recommended
me
to
listen
to
Saawariya
songs.
I
requested
him
to
lend
me
the
CD.
Now
every
afternoon,
I
have
to
listen
to
'Jab
Se
Tere
Naina" and
'Yoon
Shabnami".
I
have
to
say,
Saawariya
is
the
most
recommended
item
after
my
sweets."
From
sweet
shops
to
restaurants,
the
newly
opened
Babu's
restaurant
near
Wealdstone
tube
station
is
benefiting
from
the
music
of
Saawariya.
How?
Read
on...
Mukkadash,
the
owner
of
Babu's
said
-
"We've
opened
since
last
three
months
but
we've
never
complained
about
anything.
Now
I
would
like
to
complain
to
Sanjay
Leela
Bhansali
that
how
does
he
manage
make
a
film
with
such
great
music
that
every
time
we
play
the
soundtrack
when
there
are
customers,
they
want
to
know
what
song
is
playing
rather
than
know
what's
there
on
the
menu.
The
waiters
think
that
the
person
raises
his
hand
to
order
something
only
to
find
out
that
the
customer
wants
to
know
the
name
of
the
song.
'Masha-Allah" and
'Jaan-E-Jaan"
are
my
favorite
tracks."
Such
is
the
hysteria
of
Saawariya's
music
that
a
regional
newspaper
company
called
Trinity
Mirror
Southern's
Observer
series
newspaper
has
run
a
competition
with
Saawariya's
music
review
(8
out
of
10)
by
giving
away
10
FREE
music
CD's
to
ten
lucky
winners.
All
said
and
done
but
one
thing
is
certain.
This
Diwali
is
going
to
be
extra
special
with
the
Saawariya
fever
catching
on.