Caught
in
choppy
market,
hit
by
an
economic
tsunami
world's
largest
film
industry,
Bollywood
is
also
facing
rough
weather.
The
boat
is
rocking.
Big
budget
projects
are
folding
up,
expansion
plans
are
being
kept
on
hold
and
worst
of
all
corporate
houses
are
calling
off
their
fancy
multi-film
contracts.
But
are
stars
affected
by
this
sudden
bubble
burst?
Most
importantly
will
they
also
take
pay-cuts
like
the
rest
of
working
class?
Senior
chartered
accountant
Satish
Pai
declares
ominously,"This
is
just
the
begining
of
the
meltdown,
it
will
continue
for
the
next
five
years
and
financial
scene
will
be
really
grim
in
the
years
to
come.
Very
soon
the
biggest
star
will
definitely
have
to
take
a
pay
cut," he
stresses.
In
the
last
three
years,
ever
since
corporate
funding
flushed
into
filmdom,
talent
cost
shot
up.
Stars
witnessed
a
euphoric
hike
in
their
fees,
"Shahrukh
Khan
was
the
only
star
who
had
seen
that
kind
of
money
earlier
and
that
too
because
he
used
to
have
50
per
cent
partnership
in
his
films.
But
with
the
corporate
boom
even
second-rung
actors
clinched
plum
multi-crore
deals,"
trade
analyst
N
P
Yadav
points
out.
So
does
it
really
mean
that
even
Salman
Khan,
Akshay
Kumar
and
Sanjay
Dutt
-
the
three
stars
who
benefited
the
most
by
the
corporate
boom-will
have
to
revise
their
charges?
"They
will
have
to
slash
their
fees
or
stick
to
working
in
films
made
under
their
own
banners,"
declares
analyst
Vinod
Mirani.
While
Akshay
Kumar
laughs
off
his
enviable
Rs
60
crore
tag
as
"way
too
bloated",
Salman
Khan
brushes
off
the
possibility
of
cutting
his
price
saying,"Recession
is
for
those
who
overcharge
and
certainly
not
for
me
who
works
hard
and
honestly.
I
charge
what
I
deserve.
So
where
is
the
question
of
slashing
my
price?"
he
counters.
On
the
other
hand,
Sanjay
Dutt
admits,
"When
the
going
was
good,
I
took
a
handsome
price.
But
when
there
is
a
downslide,
I
am
prepared
to
face
a
pay
cut.
Why
only
me,
all
of
us
will
have
to
play
it
to
the
market
mood,"
he
adds
sportingly.
Irfan,
the
poster
boy
of
new-wave
mid-budget
cinema
informs
that
the
budgets
of
two
of
his
UTV
films
have
been
"re-negotiated"
but
he
argues
that
he
never
shot
up
his
charges
so
he's
not
"cutting
down"
his
price.
However
he
concedes,
"For
an
appropriate
project,
I
am
game
for
a
slight
cut."
Trade
insiders
have
it
that
the
only
stars
who
have
never
been
in
the
"rat-race"
and
are
above
the
recession
are
Amitabh
Bachchan,
Shahrukh
Khan
and
Aamir
Khan
because
unlike
their
contemporaries
they
never
hiked
their
prices
disproportionately.
Ajay
Devgan,
who
also
had
stoically
held
his
own
and
commanded
a
steady
market
price
even
after
Golmaal
turned
out
to
be
a
hit,
has
surprisingly
chosen
these
troubled
times
to
hike
his
fees,
"After
the
success
of
Golmaal
Returns
he
is
contemplating
raising
his
price,"
said
his
spokesperson,
Parag
Desai.
If
the
male
bastion
is
facing
the
axe,
the
going
doesn't
look
too
good
for
the
female
of
the
species,"The
first
to
succumb
to
recession
will
be
the
girls.
It
doesn't
make
too
much
difference
if
you
cast
a
newbie
opposite
Salman
Khan,"
reasons
Vinod
Mirani.
Aishwarya
Rai
Bachchan,
one
of
the
highest-paid
actors
agrees,"The
economic
crisis
has
touched
every
person's
life,
and
we
will
all
deal
with
it
in
whatever
way
it
hits
us.
I
do
not
know
much
about
the
business
aspects
of
films,
but
work
wise,
so
far
so
good."
Vidya
Balan's
business
manager
K
S
Sanjay
explains,
"Vidya
is
known
as
a
reasonably-priced
actor.
We
always
knew
this
was
a
bubble
that
would
burst
and
we
always
charged
a
fee
that
was
viable
for
filmmakers.
So
we
remain
unaffected
it,"
he
says
firmly.
Newcomer
Sada,
who
has
a
few
Southern
hits
to
her
credit
and
makes
her
Hindi
debut
withKhalbali,
elaborates,
"If
producers
ask
me
to
cut
down
my
fees
because
of
the
recession,
I
will
surely
consider
doing
so
provided
the
story
and
director
are
good
enough.
The
number
of
films
I
act
in
doesn't
depend
on
how
much
I
am
paid,"
she
stresses.
And
Bengal-import
Rituparna
Sengupta
is
also
prepared
for
the
eventuality
of
"cut"
as
she
feels
it
is
a
global
phenomenon
and
everyone
will
have
to
face
the
brunt.
Veteran
actor
Farooque
Shaikh
is
of
the
view
that
"only
the
highest-paid
actors
will
be
affected"
while
Sonu
Sood,
whose
Ek
Vivaah
-
aisi
bhi
released
recently
is
open
for
a
pay-cut,"Together
we
should
bail
out
the
industry
out
of
this
crisis,"
he
suggests.
While
multi-crore,
multi-film
deals
have
been
put
on
backburners
by
corporate
companies
and
it
seems
like
an
uphill
task
for
actors,
the
importance
of
big
stars
and
grand
cinema
cannot
be
undermined.
With
mushrooming
multiplexes
all
over
the
country,
super
stars
and
super
cinema
will
continue
to
rule.
As
of
now,
we
do
not
know
of
a
single
instance
where
a
star
has
gone
back
on
his
contract
and
corrected
his
remuneration.
No
one
has
been
really
"cut
to
size"
so
far!