Years
ago,
post
Qayamat
Se
Qayamat
Tak
and
Maine
Pyaar
Kiya,
a
number
of
film-makers
rushed
to
announce
love
stories.
The
mega-bucks
that
these
two
films
raked
in
prompted
producers
to
believe
that
the
paying
public
was
inclined
towards
romances.
I
distinctly
remember,
the
'Launchings'
section
of
'Trade
Guide'
was
full
of
fresh
announcements
and
almost
all
projects
were
romantic
fares.
But
the
boom
was
short-lived.
A
couple
of
keenly-anticipated
love
stories
tanked
at
the
box-office
and
the
producers
started
looking
for
a
new
formula
of
success.
In
the
recent
past,
the
success
of
comedies/entertainers
made
people
believe
that
the
only
way
to
lure
people
in
hordes
is
by
making
them
laugh.
But
is
this
genre
foolproof?
Last
Friday
witnessed
the
release
of
two
comedies
-
Dhoom
Dadakka
and
Don
Muthuswami
-
but
both
turned
tragedies
at
the
box-office.
Dhoom
Dadakka
was
extensively
and
aggressively
promoted
prior
to
its
release.
Shashi
Ranjan
went
all
out
this
time,
after
burning
his
fingers
in
Dobara
Non-stop
promotion
on
TV,
hoardings
at
all
strategic
points,
lining
up
interviews
for
important
shows…
Shashi
and
Anu
Ranjan's
movie
stood
out
in
the
plethora
of
new
releases.
But
producer
proposes,
audience
disposes.
The
movie
opened
to
empty
halls
and
those
who
did
watch
it
didn't
have
positive
things
to
say
either.
The
business
was
so
sad
that
some
exhibitors
weren't
sure
if
the
film
would
manage
to
complete
even
a
one-week
run.
The
fate
of
Don
Muthuswami
was
equally
sad.
Its
promotion
started
3
weeks
prior
to
its
release,
but
the
promos
were
so
tacky
and
the
visuals
that
one
got
to
watch
were
so
outdated
and
unenergetic
that
the
verdict
was
out
even
before
it
had
released.
One
needs
to
change
with
times,
adapt
to
the
changes
that
one
watches
around
us.
But
Don
Muthuswami.
I
looked
like
a
product
of
the
bygone
era.
Old
wine
in
an
old
bottle!
Ghatothkach
too
couldn't
lure
the
kids,
its
target
audience.
The
occupancy
was
low
everywhere.
All
in
all,
nothing
to
cheer,
except
Jannat,
which
is
making
everyone
associated
with
it
grin
from
ear
to
ear.
Story first published: Monday, June 2, 2008, 11:07 [IST]