The
success
of
the
Bhatts'
Jannat
released
right
in
the
middle
of
stiff
competition
from
the
IPL
matches
has
shocked
one
and
all,
including
the
film's
leading
man
Emraan
Hashmi
who
has
wasted
no
time
in
hiking
his
price
from
an
estimate1.5
crore
rupees
to
5
crores.
"And
why
not?" Emraan
argues
happily.
"Equations
change
every
Friday.
The
sun
has
started
shining
for
me.
I
seem
to
have
had
a
solo
hit
at
a
time
when
only
Akshay
Kumar
and
the
Khans
seem
to
be
getting
the
audiences
in,"
he.
"Ya,
my
price
has
gone
up.
I
won't
say
drastically.
Right
now
I
can
quote
a
higher
price
with
some
justification." There's
celebration
in
Emraan's
house.
"I've
cut
about
fifteen
cakes
in
the
last
one
week.
And
I've
just
bought
a
new
BMW.
I
was
so
confident
about
Jannat
that
I
had
it
delivered
to
my
home
on
the
day
of
its
release."
Emraan
has
even
backed
out
of
a
film
that
Warner
Brothers
was
to
produce
in
association
with
Tandav
Films
(of
Khosla
Ka
Ghosla).
Here
Emraan
gets
evasive.
"I
wouldn't
like
to
comment
on
which
project
I
backed
out.
But
yes,
we
were
in
serious
negotiation.
I
only
had
to
sign
the
contract.
But
as
is
the
rule
in
the
entertainment
industry,
they
were
waiting
to
see
how
Jannat
would
perform.
But
now
the
ball
is
in
my
court.
Since
I'm
in
a
negotiable
position
now,
why
should
I
sign
the
film
at
a
price
I
was
supposed
to?
They
were
playing
the
wait-and-watch
game.
Now
that
they've
watched
it's
my
turn."
Emraan
says
his
price
also
goes
up
for
his
mentors
the
Bhatts.
"I
haven't
spoken
to
them
about
my
price
now
that
Jannat
has
done
so
well.
But
they've
always
been
very
fair
as
far
as
the
price
goes.
We
share
a
professional
relationship
first,
we're
relatives
later.
Eventually,
the
film
stands
on
its
own,
no
matter
who
makes
it.
I
only
sign
Bhatt
Saab's
films
when
I'm
convinced
about
them.
It
isn't
as
if
I've
said
yes
to
all
his
offers.
I
was
picky
earlier.
I'm
being
more
picky
now."
Emraan
says
he
was
always
getting
offers
outside
the
Bhatt
camp.
"But
yes
after
Jannat
the
offers
from
outside
are
better.
This
is
probably
the
best
time
as
an
actor
for
me." His
next
release
is
Raaz
2.
"Like
Jannat
and
the
earlier
films
that
I've
done
with
Bhatt
Saab,
it
tries
something
different.
No
one
wants
to
touch
the
horror
genre.
It
hasn't
been
explored
sufficiently
except
in
the
first
part
of
Raaz
which
came
five
years
ago.
I've
again
done
the
unexpected
in
Raaz
2.
I
feel
the
different
will
always
work.
I
guess
the
same
applies
to
me
as
an
actor.
I
always
go
for
the
unconventional
roles."
Strangely,
Emraan
has
always
been
working
with
new
leading
ladies.
"I
don't
see
that
as
a
burden.
I
think
the
audience
wants
to
see
me
with
new
heroines
and
yes,
I
did
kiss
my
heroine
in
Jannat
too,
though
this
time
it
was
more
furtive
than
torrid.
If
the
director
feels
the
kiss
has
to
be
shown,
I
won't
object
to
a
kiss
in
future
too."
Emraan's
wife
loved
Jannat.
"She's
zapped
by
its
success.
Suddenly
to
have
your
spouse
blossom
into
a
star...it
completes
our
circle
of
happiness.
The
prolonged
period
of
failure
has
been
good
for
me.
It
made
me
realize
I
wasn't
invincible.
If
people
don't
earn
money
out
of
you
in
the
entertainment
industry
they
don't
want
you.
As
simple
as
that."
Says
Emraan,
"We
were
warned
not
to
release
Jannat
with
the
IPL.
Biggies
like
Tashan
and
Paachvi
Paas
on
TV
had
failed.
I
was
very
confident
about
Jannat.
We
got
a
phenomenal
opening.
The
collections
have
only
been
going
up.
Eventually,
a
film
stands
on
its
own,
and
the
promos
helped.
The
past
one
year
was
really
tough
on
me.
If
Jannat
didn't
work
I'd
been
really
frustrating.
I
was
bitter
and
angry.
So
Jannat
was
a
do
or
die
project
for
me.
If
it
failed
I
had
told
myself
nothing
else
will
work."
Story first published: Thursday, September 4, 2008, 14:06 [IST]