"The
recession
has
not
as
much
affected
the
exhibition
sector
as
has
been
the
release
of
some
bad
films
that
have
failed
miserably.
Audiences
are
not
coming
in
as
earlier.
You
see
Yuvvraaj
has
failed,
Dostana
has
rocked
the
boat
of
the
Yash
Raj
banner
that
has
under-performed
in
the
year
and
the
over-hyped
Karzzzz
has
put
its
exhibitors
to
a
loss
of
15
crores.
This
because
films
are
sold
at
an
exorbitant
price,
while
the
income
by
way
of
theatre
collection
has
dwindled.
People
have
become
wise
and
don't
come
to
the
theatre
just
for
the
heck
of
it;
they
weigh
the
pros
and
cons
of
a
film
and
only
if
they
see
something
fruitful
in
the
film's
content
do
they
walk
in.
The
star
prices
that
had
gone
astronomical
will
come
down
sooner
or
later," says
Padam
Sacheti,
owner,
24-
Karat
Multiplex
adding,
"according
to
me,
the
year
2009
would
be
a
correction
year
which
would
be
in
the
shape
of
reduction
in
star
prices,
there
will
be
good
content
in
films
and
a
correction
in
entertainment
taxes
(
45%)
that
is
highest
in
the
country
while
in
Tamil
Nadu
it
is
0
per
cent
and
Rajasthan
it
is
20
%.
Plus
there
is
VAT.
All
this
has
a
killing
effect
on
we
exhibitors.
Since
my
theatre
is
a
privately
funded
enterprise,
it
doesn't
affect
me
much
but
I
pity
those
who
have
their
property
raised
on
public
funds."
Shravan
Shroff,
MD,
Fame
Cinemas
has
his
own
views.
Says
he,"Visits
to
the
theatres
have
been
traditionally
'recession
proof'.
People
are
known
to
go
to
the
movies
in
good
times
as
well
as
in
bad.
This
has
been
borne
out
by
the
fact
that
our
multiplexes
have
enjoyed
houseful
shows
and
robust
occupancies
on
opening
weekends
of
movies
like
dostana,golmaal,quantum
of
solace
and
Fashion.
To
add
to
this,
we
have
been
growing
our
average
ticket
prices
and
spend
per
head
on
F
and
B
on
a
year
on
year
basis."
"On
the
other
hand
Kapil
Bhopatkar,
Secretary,
Cine
Exhibitors
Association
is
of
the
view
that
the
much-talked
about
recession
which
"we
are
expecting
to
arrive
here
in
India
possibly
in
the
next
three
to
six
months.
Yes,
but
tremors
have
been
felt.
Like
for
instance
UTV
has
closed
down
its
Delhi
office,
Pyramid
Saimira
has
pulled
down
it's
shutters.
Plus
there
is
a
talk
that
Salman
Khan's
two
films
London
Dreams
and
Veer
have
been
kept
on
hold.
London
Dreams
was
supposed
to
be
a
mega-budget
film
with
a
bill
of
over
Rs
50
crore
but
the
dream
has
been
shattered
now
as
the
money
has
dried
up
with
banks
refusing
to
loosen
their
purses
to
Bollywood."
He
goes
on
to
add,"
if
and
when
the
effects
of
recession
hits
our
shores,
the
production
sector
will
be
affected
the
most
as
there
is
a
lot
of
money
that
has
already
been
pumped
into
several
films.
Going
by
what
has
happened
as
yet
this
year,
several
big-budget
films
including
Karzzzz,
Dostana
and
Yuvvraaj
have
all
failed
to
make
an
impact
on
the
box-office.
In
case
of
the
recession
taking
over
people
will
be
selective
to
walk
into
cinema
halls;
they
will
weigh
a
particular
film
heavily
before
venturing
to
see
a
film.
Films
being
the
cheapest
way
of
entertainment,
it
is
my
assumption,
films
will
be
made
at
cheaper
rates,
with
star
prices
falling
heavily,
cost
of
production
coming
down.
Here
too
filmmakers
are
negotiating
with
stars
on
their
prices
and
it
has
been
seen
that
if
the
negotiations
fail,
some
filmmakers
are
even
holding
back
their
projects.
In
the
case
of
exhibitors,
we
will
have
to
pull
up
our
socks
and
tread
carefully."
Story first published: Thursday, December 11, 2008, 15:18 [IST]