Ever
wondered
how
Shahrukh
paid
a
tax
of
Rs
27
Crore
last
year
by
starring
in
just
two
movies.
Well
it
is
to
nobody's
surprise
that
brand
Shahrukh
is
the
hottest
thing
in
the
Indian
advertising
industry.
According
to
estimates
King
Khan's
income
is
close
to
Rs
150
crore
during
the
current
financial
year.
This
mammoth
amount
is
the
highest
for
any
star
endorsing
products.
Big
B
is
the
brand
ambassador
for
more
products
but
his
pay
is
Rs
120
crore
which
is
far
behind
SRK.
Other
stars
like
Hrithik
and
Aishwarya
manage
to
reach
a
figure
of
Rs100
crore
occasionally.
The
star
earns
around
Rs
5
to
6
crore
or
at
times
even
more
from
one
endorsement
which
is
equivalent
to
the
sum
he
charges
for
one
movie.
Last
year
the
actor
made
filled
his
wallet
by
hosting
Kaun
Banega
Crorepati
where
he
got
a
renumeration
of
Rs
1
crore
per
episode.
Shahrukh
however
maintains
a
fixed
rate
of
Rs
5
to
6
crore
per
movie
and
maintains
this
irrespective
of
his
success
or
failure.
He
is
different
from
many
other
stars
who
double
their
fees
overnight
after
giving
a
hit.
It
may
be
mentioned
that
Shahrukh
has
not
increased
his
fees
after
the
success
of
Om
Shanti
Om.
Shahrukh
is
also
one
of
the
most
professional
stars
on
the
sets
and
does
not
carry
his
stardom
with
him
during
shoot.
The
actor
however
behaves
like
a
star
during
the
shooting
of
commercials.
He
does
not
compromise
on
his
price
for
the
ads.
The
actor
argues
that
he
boosts
the
sales
through
his
image
and
thus
he
has
every
right
to
charge
good
fees
from
advertisers.
Shahrukh
also
says
that
he
can
today
ask
for
high
renumeration
as
he
has
established
himself
in
the
industry
with
his
hard
work
over
the
years.
Story first published: Monday, January 28, 2008, 17:29 [IST]