Promoting a film very important says Ajay Devgn

Ajay Devgn, who has suddenly become far more accessible, affable and voluble, says he has been running around "like a madman" juggling several projects and hats. "I was in Bhopal shooting for Prakash Jha's Rajneeti which was a completely different experience from shooting All The Best in Goa. Then I also completed London Dreams which is a third experience."

Interestingly, in both All The Best and London Dreams, Devgn had to overcome his stage fright to go on stage in front of thousands of people to play a rock star for a live audience. "It was an unnerving experience. So many people screaming and shouting trying to get your attention. Every day I am learning new things about myself. That's the only way to keep my interest as an actor and the audiences' interest in me alive. How would you like if you had to interview the same person every day? It's like that only. You've to keep changing the caller tune on your lifeline."

All The Best which opened this week is taking Devgn to far-flung places. "Half the time I don't know where I am. Nowadays promoting a film has become as important as making it."