Amidst
much
glamour
and
fanfare,
Eros
International
revealed
the
first
look
of
their
forthcoming
film
Aladin
yesterday
at
Taj
Lands
End,
Bandra.
Mr.Biren
Ghose
from
Eros
International,
along
with
Director
Sujoy
Ghosh
and
actors
Riteish
Deshmukh
&
Jacqueline
Fernandez
introduced
the
Aladin
promo
to
the
press
fraternity,
which
was
followed
by
a
loud
&
cheerful
applause.
The
production
house
also
announced
a
mega
tie-up
with
Godrej
Appliances
to
launch
the
Godrej-Aladin
'Make
A
Wish" offer.
This
is
one
of
the
biggest
possible
consumer
promotion
schemes
in
India
where
3
major
wishes
of
the
Indian
consumers
could
be
granted
on
purchase
of
Godrej
appliances
this
festive
season:
Wish
No.
1
-
Act
in
the
next
Bollywood
Blockbuster
Wish
No.
2
-
Dinner
with
Amitabh
Bachchan
Wish
No.
3
-
Free
Home
Appliance
Godrej
will
also
be
sharing
a
part
of
their
revenues
from
this
offer
to
the
'Make-A-Wish-Foundation".
Ms.
Jyoti
Deshpande,
COO
&
Commercial
Director,
Eros
International
said,
“Aladin
is
a
fun
filled
modern
day
adaptation
of
the
timeless
classic
which
promises
to
entertain
the
entire
family.
We
are
very
excited
with
our
strategic
brand
tie-up
with
Godrej
Appliances
to
promote
our
film
synergistically
as
well
as
bring
a
little
bit
of
magic
to
people"s
lives
this
festive
season".
Director
Sujoy
Ghosh
commented,
“Like
Aladin,
each
one
of
us
would
love
to
have
a
Genie
in
our
lives.
This
initiative
will
not
only
fulfill
wishes
of
some
lucky
people
but
will
also
bring
smiles
to
several
children,
which
is
a
truly
commendable
gesture."
Commenting
on
the
tie-up,
Riteish
Deshmukh
said,
“It
is
an
honour
to
portray
the
role
of
a
boy
hero
in
this
contemporary
take
of
the
classic
story.
The
journey
to
finding
the
magic
within
is
the
transformation
everyone
seeks.
Godrej
Appliances
is
extending
this
further
through
this
wonderful
contest
to
everyone".
Debutante
actress
Jacqueline
Fernandez
added,
“Playing
Jasmine
in
my
movie
debut,
in
this
classic
family
love
story
retold
was
a
wish
come
true.
This
Diwali,
Godrej"s
offer
to
its
customers
gives
you
a
chance
to
make
your
wish
come
true
as
well!"
Speaking
at
the
launch
of
the
Godrej
Appliances
'Godrej
Aladdin
Make
a
Wish
Offer," Mr.
Kamal
Nandi,
Vice
President,
Sales
and
Marketing,
Godrej
Appliances,
said,
“Eros
International"s
upcoming
movie
Aladin
is
all
about
being
granted
surprise
wishes
which
you
never
imagined.
We
see
the
theme
of
this
movie
as
a
perfect
fit
with
our
desire
to
give
our
customers
more
value
and
that
is
why
we
have
tied
up
with
them
for
this
Make-a-Wish
offer."
Starring
Amitabh
Bachchan
as
Genius
-
The
Genie,
Riteish
Deshmukh
as
Aladin
and
Sanjay
Dutt
as
'Ringmaster',
Aladin
is
a
contemporary
look
at
the
classic
fairy
tale
where
Riteish
plays
the
title
character.
Aladin
also
marks
the
debut
of
Sri
Lankan
beauty
Jacqueline
Fernandes
who
is
paired
opposite
Riteish.
Directed
by
Sujoy
Ghosh,
Aladin
is
the
story
of
a
boy
who
faces
ridicule
at
every
stage
of
his
life
because
he
shares
his
name
with
the
protagonist
of
the
famous
fairy-tale.
In
the
film,
Aladin
is
a
shy,
young
man,
constantly
bullied
by
a
certain
gang
of
boys
in
his
college.
He
secretly
loves
his
classmate
Jasmine
(Jacqueline)
but
never
musters
the
courage
to
tell
her
about
it.
One
day,
through
a
twist
of
fate,
the
incredible
'Genius"
(Genie)
lands
up
in
his
life
and
all
hell
breaks
loose
for
Aladin!
That
genie
refuses
to
leave
Aladin
alone
and
follows
him
everywhere,
unwilling
to
leave
without
granting
him
3
wishes!
But
there
is
another
side...
an
ultra-cool
and
uber-evil
magician
Ringmaster
is
using
a
magic
mirror
to
Google
our
Aladin.
And
he
wants
to
kill
Aladin,
take
back
the
lamp
and
reclaim
his
powers
(for
even
Ringmaster
was
once
a
genie)…
As
Aladin"s
3
wishes
run
out
and
the
Ringmaster
closes
in
on
him,
the
stage
is
set
for
an
exciting
battle
between
the
forces
of
good
and
evil.
Packed
with
fun,
music,
masti,
action
and
adventure
Aladin
boasts
of
a
visual
scale
as
never
seen
before
on
Indian
screen.
The
music
of
the
film
is
composed
by
talented
duo
Vishal
&
Shekhar.
Aladin
is
produced
by
Eros
International
in
association
with
Sujoy
Ghosh"s
production
company
Boundscript.
With
the
grand
canvas
and
the
mounting
of
the
film,
Aladin
promises
to
be
a
visual
extravaganza.
It
is
hitting
theatres
on
October
30th.