Aladin
has
failed
at
the
box
office
while
London
Dreams
too
is
trying
to
keep
its
head
above
water.
So
what
went
wrong
with
these
mega
budget
films
that
were
touted
to
be
big
money
spinners
before
their
release?
The
dismal
show
of
Aladin
makes
one
wonder
yet
again
if
Hindi
filmgoers
really
have
an
appetite
for
VFX
heavy
films?
First
Love
Story
2050,
then
Drona
and
now
'Aladin"-A
terrible
box
office
showing
of
such
films
make
the
fact
crystal
clear
that
audiences
are
just
not
inclined
to
step
into
theatres
to
even
give
a
chance
to
films
belonging
to
fantasy
genre.
There
is
something
called
word-of-mouth
that
comes
into
play
in
making
a
film
hit
or
a
flop.
But
how
can
one
explain
the
fate
of
a
movie
like
'Aladin" when
audiences
were
not
even
willing
to
watch
the
film
on
the
first
day
and
then
spread
any
word-of-mouth?
Let"s
look
at
'London
Dreams"
now.
While
lack
of
popular
music
is
said
to
be
a
major
factor
behind
the
slow
opening
of
the
film,
it
is
not
really
a
point
to
be
universally
agreed
upon.
Something
like
this
reflects
in
the
Friday
opening,
not
subsequent
days.
The
audiences
chose
to
keep
a
distance
from
the
movie
after
an
uneven
opening
weekend.
Eventually,
there
wasn"t
much
addition
to
the
weekend
collection
with
the
first
week
billing
coming
close
to
23
crores-
a
low
total
for
a
film
which
is
a
costly
affair.
If
one
digs
deep
down,
another
factor
that
comes
to
mind
is
the
overdose
factor.
Frankly,
a
consumer
can"t
be
expected
to
shell
out
bucks
practically
every
week.
Wake
Up
Sid,
Do
Knot
Disturb,
Blue,
All
The
Best
-How
many
films
can
audiences
step
in
week
after
week?
There
was
bound
to
be
one
film
that
would
eventually
get
impacted
and
that
unfortunately
happened
to
be
London
Dreams.
Same
set
of
audiences
who
took
a
breather
last
week
were
more
than
happy
to
give
a
dekko
at
Ranbir"s
Ajab
Prem
Ki
Ghazab
Kahani
after
they
were
out
of
theatre
action
three
weeks
after
the
release
of
Blue
and
All
The
Best.