If along with Sanjay Dutt, Shatrughan Sinha and the likes, you see larger than life hoardings of Rishi Kapoor smiling at you with folded hands, don't be surprised. 'Chintu Ji', as he is fondly called amongst his family and friends, is also gearing up to run for elections this season.
Well, let's clear the suspense now. It is his character which goes by the name of 'Chintu Ji' that contests elections in the namesake film. Interestingly, the film's name is derived from Rishi Kapoor's nickname - Chintu. Directed by Ranjit Kapoor, this film is part fiction, part
reality and part illusion, as per Rishi Kapoor.
Though Chintu Ji has been ready for a while, the release is being planned in such a way that it coincides with the Lok Sabha elections, hence going with the film's theme. The makers are looking at bringing the film to theaters on 1st May.
"Yes, that's what I have been told", confirms Rishi Kapoor, the central protagonist of the film, "There is some good marketing plan in place for this film. Even though it's a small film, it comes with a good idea and a timely release around the elections will only help the film to be hyped further."
Though the film is partially based on Rishi Kapoor's life, it features the veteran actor in the role of a filmstar who is looking for some adventure in his life. As a result, he decides to contest elections from his hometown in spite of not really being quite serious about politics. Carrying forward his bratty nature and a mega lifestyle, his main intention of running an election is to win, mint money and make merry.
"My character of 'Chintu Ji' doesn't quite have any intentions of reforming the life of the villagers. However, he does eventually bring in a turnaround even though it is done unknowingly. The film's script, has been done quite innovative because it's quite a difficult task to build a
story around a real life personality, add on elements of fiction to it and make it a cinematic engaging experience as well", says Rishi Kapoor.
Though he adopts a wait and watch stance instead of divulging the rest of the storyline of the film, Rishi Kapoor does hints that Chintu Ji reflects the socio-economic-political state of India Today!
A comedy, Chintu Ji is produced by Kaleidoscope Entertainment and would see a kick start in its promotion very soon.