This
time
around,
Himesh
Reshammiya
's
strategy
is
quite
clear.
Unlike
Karzzzz
where
high
price
of
the
film
resulted
in
a
flop
tag
being
associated
with
inside
the
opening
weekend
itself,
Radio
comes
with
one
line
vision
of
'Profit
for
all
and
loss
for
none.
"We
don't
want
to
get
into
a
situation
where
just
a
single
person
earns",
says
Himesh
who,
along
with
the
makers
of
Radio,
has
formulated
a
model
where
everyone
in
the
value
chain
earns
well,
"In
case
of
Karzzzz,
only
Bhushan
Kumar
earned
but
BIG
Pictures
lost.
I
want
a
different
scenario
for
Radio.
This
is
why
the
film
has
been
sold
at
the
kind
of
price
which
would
be
easy
to
recover
and
also
result
in
profits
to
be
earned."
Table
profit
for
Radio
By
means
of
satellite,
music
and
video
rights,
the
makers
of
Radio
have
already
earned
a
neat
table
profit
of
Rs.1
crore.
From
this
point
on,
it's
the
distributors
who
should
be
raking
in
moolah,
hence
going
by
the
model
of
'everyone
earns
from
Radio'.
"The
film
has
been
made
at
a
budget
of
Rs.
6
crores,
everything
included,
and
that
sum
has
already
been
recovered
by
the
producer
Ravi
Agrawal.
It's
a
happy
situation
for
everyone
since
all
territories
have
already
been
sold
on
M.G.
which
is
remarkable
since
most
other
movies
are
sold
on
advance
or
commission
basis",
Himesh
talks
business
here.
Himesh's
own
remuneration
Himesh
hasn't
charged
a
penny
for
Radio.
Even
though
there
were
talks
till
a
couple
of
years
back
that
his
fees
for
the
triple
role
of
an
actor,
singer
and
composer
was
Rs.
3
crores,
Himesh
changed
his
stand
for
Radio.
Instead
of
hard
cash,
he
has
become
a
part
of
the
business
model
for
Radio.
"My
remuneration
of
Radio
is
the
Mumbai
territory
and
50%
of
all
the
profits
that
are
earned
from
the
theatrical
run.
This
way
no
one
complains.
If
the
film
succeeds,
which
I
am
sure
it
will,
I
gain
some
good
moolah.
God
forbid
if
it
doesn't,
then
it's
only
me
who
has
to
worry.
Rest
everyone
would
have
still
made
their
money."
The
Chupke
Chupke
v/s
Sholay
comparison
While
Karzzzz
was
sold
at
more
than
Rs.
30
crores,
Radio
is
being
pegged
at
just
a
little
more
than
Rs.
6
crores.
Does
this
mean
that
for
Himesh
it
is
a
step
down
when
it
comes
to
his
market
value?
"How
can
one
say
that",
reasons
Himesh,
"Chupke
Chupke
and
Sholay
were
released
in
the
same
year
and
both
starred
Amitabh
Bachchan
and
Dharmendra
in
the
lead
roles.
Were
they
sold
at
the
same
price?
It
doesn't
happen
that
way.
Every
film
has
its
sensibilities
and
target
audience.
Some
are
made
for
mass
commercial
appeal
while
there
are
others
that
have
a
touch
of
class
to
them
and
are
aimed
at
a
select
segment
of
audience."
Which
segment
does
Radio
belong
to?
Himesh
is
candid
enough
to
admit
that
from
Karzzzz,
he
has
learnt
a
lesson
that
not
all
audiences
can
be
pleased
through
one
film.
"Look
at
the
hit
v/s
flop
ratio
of
the
films
that
release
every
year.
There
are
so
many
films
being
made
that
are
seemingly
targeted
at
universal
audiences.
How
many
of
these
succeed?
May
be
three
or
four.
The
best
way
out
is
to
identify
the
kind
of
audience
that
you
are
catering
to
and
make
your
film
for
them.
Radio
is
for
the
multiplex
junta
and
that
too
for
a
niche
audience
that
wishes
to
look
at
the
complexities
of
relationships
in
today's
times.
This
is
why
we
are
touching
upon
compatibility
issues,
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