Himesh
Reshammiya's
Karzzzz
had
released
on
17th
October
2008.
Exactly
a
year
later
Himesh
Reshammiya
can
be
seen
promoting
his
next
film
as
an
actor,
composer
and
singer-
'Radio'.
There
is
a
difference
in
excitement
this
time
around
though.
In
case
of
Karzzz,
he
was
riding
high
on
the
success
of
his
debut
flick
Aap
Kaa
Surroor-
The
Moviee
(2007)
which
had
turned
out
to
be
an
unexpected
success.
It
had
seemed
that
Reshammiya
had
truly
arrived
as
Bollywood's
complete
entertainer.
Naturally,
everyone
associated
with
Karzzzz
was
200
percent
sure
that
they
had
a
winner
in
hands.
However,
this
was
not
the
case
to
be
as
the
film
turned
out
to
be
a
major
box
office
disappointment.
Released
on
a
huge
print
count
at
thousands
of
shows
a
day,
the
film
saw
poor
percentage
occupancy.
Word
of
mouth
spread
fast
that
the
film
had
failed
to
attract
audiences
and
even
though
in
absolute
terms,
the
film
did
bring
in
its
crores,
it
was
the
theory
of
relativity
that
played
spoilsport.
The
film
was
labelled
flop
even
before
the
opening
weekend
came
to
a
close.
Result?
The
film
didn't
even
reach
its
audiences
which
relied
on
word
of
mouth
as
well
as
trade
perception.
Circa
2009
and
Himesh
Reshammiya
and
Co.
have
smartened
up.
This
is
the
reason
why
the
excitement
is
on
a
much
different
scale
this
time
around
as
it's
a
month
to
go
before
the
release
of
'Radio'.
It's
not
that
the
crores
which
are
doing
the
talking
this
time
around;
it's
the
entire
tagging
of
a
'hit'
status
much
before
the
release
of
the
film
which
is
giving
everyone
associated
with
'Radio'
a
feeling
of
comfort.
In
'Karzzzz',
it
was
an
anticipation
of
a
huge
box
office
run
that
kept
the
excitement
going
for
its
makers.
In
case
of
'Radio',
it's
the
recovery
in
investment
on
the
table
that
has
kept
the
makers
happy
and
made
them
look
forward
to
whatever
additional
revenue
that
comes
in
from
the
theatrical
run.
The
deal
is
as
simple
as
this.
The
film
has
been
made
on
a
limited
budget
of
6
crores
and
this
paltry
amount
had
already
been
recovered
from
the
satellite,
home
video
and
music
rights.
The
man
at
the
hot
seat,
Himesh
Reshammiya,
has
played
a
smart
game
of
extending
his
status
as
a
Bollywood
leading
man.
He
has
even
drastically
reduced
his
price
as
an
actor,
composer
and
singer
and
instead
chosen
a
model
where
he
would
be
getting
a
massive
part
of
his
remuneration
from
the
profits
that
'Radio'
could
end
up
making.
If
one
thought
that
Himesh
would
be
shying
away
from
admitting
to
his
new
game
plan
then
that
is
not
the
case.
Quite
forthcoming
about
his
newfound
strategy,
he
lets
the
businessman
in
him
come
on
the
forefront
as
he
shares
details
around
the
making
of
'Radio'
and
how
it
could
well
pave
the
way
for
many
more
films
to
turn
into
successful
ventures
at
the
box
office.
"It's
true
that
the
makers
have
already
recovered
the
entire
investment
even
before
the
first
copy
of
'Radio'
is
yet
to
be
out.
We
haven't
mounted
'Radio'
on
a
huge
scale.
The
demand
of
the
subject
is
such
that
it
could
be
made
in
a
controlled
budget
and
yet
be
given
the
kind
of
look
and
treatment
that
it
deserved.
The
film
has
been
wrapped
up
in
6
crores
flat.
Moreover,
that
money
has
already
come
from
all
non-theatrical
rights
like
satellite,
music
and
home
video.
Now
whatever
the
makers
get
from
theatrical
revenue,
whether
from
India
or
overseas
would
be
plain
bonus.
This
makes
'Radio'
as
a
successful
venture
already.
It
is
now
to
be
seen
whether
it
reaches
a
'super
hit'
or
beyond
status
once
it
releases
this
December",
says
Himesh
Reshammiya
who
certainly
has
an
air
of
confidence
around
him
as
he
shares
details
around
the
economics
of
this
film
directed
by
Isshaan
Trivedi.
Starring
Shenaz
Treasurywala
and
Sonal
Sehgal
as
the
leading
ladies,
'Radio'
is
all
set
for
a
3rd
December
release.