Vashu Bhagnani is certainly making sure that his son Jackky gets a launch like no newcomer has got before. In the past there have been launch of industry kids and majority of them have arrived with a lot of fanfare. Ranbir Kapoor, Hurman Baweja and Imran Khan are just some of the recent examples.
Not to be left behind and making his son's launch as nothing less than spectacular, Vashu Bhagnani chose the biggest platform possible in Bollywood cinema for introducing Jackky to the audience.
He not just decided to formally launch the music of Kal Kissne Dekha, Jackky's debut vehicle, at the Filmfare awards function but also ensured that Jackky dropped all inhibitions and performed live in front of the audience. That too when his debut release is still a few weeks away.
"In the history of Filmfare awards, this has never happened before. It is just unprecedented. Our film Kal Kissne Dekha is the first film ever to have seen a music release at such a prestigious event. I am thrilled", says Vivek Sharma who has been entrusted with the responsibility of directing the launch pad of Jackky and Vaishali Desai.
"This is a big and popular platform; just right for a movie like ours which is hardcore commercial entertainer", Vivek comments in a breathless tone as he exits from the function, "This is the mother of all awards and our own Oscars. We couldn't have thought of a better way to let people know that we are coming."
"The idea was to create a buzz about the film and I am confident that Vashuji's marketing acumen has done wonders yet again", he says fondly about his producer.
It wasn't just a regular music launch as Jackky also enthralled the audience with his dance performance. "Yes, Jackky did perform at the event", confirms Vivek, "I have been shooting with him for so long and have always maintained that he is an exceptional dancer. It's one of his biggest strengths and deserved to come in front of the audience. They should know what to expect from Jackky. He fetched a great response from the audience as he demonstrated his dance moves."
Jackky's dance has come for quite some appreciation from Rishi Kapoor as well (he plays a major role in the film too). The veteran actor had earlier said in jest, "In our times, dancing used to be a forced thing. I am happy that we didn't have to dance like this in the era gone by. I would have certainly broken my back if I had to dance to the kind of steps that Jackky has performed on in Kal Kissne Dekha."
All ears are now waiting to hear the tunes of Kal Kissne Dekha that has music by Sajid-Wajid. While the album hits the stands on 8th March, the film is aiming for an April release.