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Has Salman Khan lost his charm?

By: By: Subhadeep Bhattacharjee
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Marigold, God Tussi Great Ho, Heroes, Yuvraaj and now Main Aurr Mrs Khanna, Bollywood superstar Salman Khan has added one more dud to his career. A much hyped Diwali release Main Aurr Mrs Khanna failed to impress the audience in its very first week. In the last five years Salman has only Partner and Wanted to proud of and in the former's case he has to share the honours with Bollywood's 'No. 1' man Govinda.

A part of the revered 'Khan Trio' along with Aamir Khan and Shahrukh Khan, Salman was a hit machine in the 90's churning out one blockbuster after the other. The Bollywood hunk who could once fill up cinema halls for weeks with his movies finds it difficult to have a good opening these days. Although the actor enjoys a huge fan following not less than any other Bollywood star when it comes to Box Office performance his movies have taken a beating.

In the later half of this decade he has acted with stars like Katrina Kaif, Priyanka Chopra. Rani Mukherjee and Preity Zinta but his luck seems to make no turn whoever his leading lady is. Although his staunch fans might not agree to the fact, he is no comparison to Aamir and Shahrukh when it comes to Box Office performance these days. What's more stars like Akshay Kumar, Hrithik Roshan, Saif Ali Khan and Shahid Kapoor seems to be more bankable than Salman at present.

Another reason why Salman hasn't been able to repeat the success of the 90s in the recent years is due to the fact that he hasn't experimented with his acting. Unlike his biggest competitors Aamir and Shahrukh who have experimented with their acting doing varied roles Salman has stuck to the romance and masala formula of the 90s. The Bollywood audience which has starkly changed in the last decade or so doesn't seem to connect with his movies any more.

Too much of on-screen and off-screen appearance also seems to have hurt his career. Where actors of his stature do only a couple of movies a year, Salman appears in hordes of movies denying him the exclusivity factor. Salman who is very loyal to his friends and fellow actors makes too many guest appearance in movies which takes a toll on his superstar status. With London Dreams releasing later this month it might prove to be a make or break movie for Salman Khan's superstar status.

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