"Kal Kissne Dekha won't be promoted" - Vashu Bhagnani
Master of promotion and marketing gimmicks, Vashu Bhagnani, has taken an altogether different stand when it comes to the launch of his own son Jackky Bhagnani. Call it a well thought of gamble but Vashu, who was once known as the 'man with the Midas touch', has decided that he won't promote his Vivek Sharma directed Kal Kissne Dekha at all. In a conversation, he makes this shocking revelation while also stating reasons behind this move which is clearly against the tide in the current times when more than 200 satellite channels rule the television world.
Did
you
just
say
'no
promotion
at
all'?
Exactly.
By
no
promotion,
I
really
mean
no
promotion.
I
am
not
going
slowly
now
to
pick
up
pace
towards
the
film's
release.
Instead,
the
film
will
release
without
any
TV
promos.
How
about
other
mediums?
The
song
CD
is
out
and
the
tracks
can
also
be
heard
and
bought
online.
Apart
from
this,
there
won't
be
any
other
way
that
Kal
Kissne
Dekha
will
be
exposed
to
audience
before
its
release.
There
will
be
hoardings
though
but
even
that
would
be
controlled.
But
if
you
are
asking
me
about
television
promos
then
there
would
be
none.
Also,
there
won't
be
any
radio
promotion
either.
Is
it
happening
due
to
ongoing
'producers
v/s
exhibitors'
tussle?
It
is
not
the
reason
but
then
the
entire
fiasco
did
get
the
thought
running.
It
just
set
me
in
a
thinking
mode
that
why
do
we
have
to
spend
so
much
on
the
promotion
when
ultimately
we
are
looking
at
getting
back
that
money
from
the
audience's
pocket
only.
Kahin
naa
kahin
se
woh
paisa
wapas
nikalna
hi
hai
jo
lagaaya
hai,
toh
phir
usme
audience
ko
kyon
pareshan
kiya
jaaye!
It
is
better
to
save
cost
than
inflict
it
on
others.
But
won't
the
'zero
promotion'
stance
turn
out
to
be
a
deterrent
for
Jackky's
launch?
It's
an
experiment
and
I
hope
that
it
turns
out
to
be
a
new
marketing
'mantra'
in
weeks
and
months
to
come.
Also,
at
the
end
of
the
day,
even
if
it
sounds
cliched,
it's
the
product
that
does
the
talking.
Tell
me,
in
the
60s
or
the
70s,
was
there
any
medium
through
which
a
movie
was
promoted?
Were
there
any
entertainment
channels?
Even
then
the
films
did
succeed,
right?
We
have
been
spoilt
by
so
many
choices
available
and
more
is
only
turning
out
to
be
less.
I
want
to
go
against
the
trend
and
am
quite
positive
that
it
will
work.
So
in
a
way
you
are
creating
a
suspense
element
around
Jackky
by
hiding
him
from
the
audience?
In
a
way,
that's
true.
So
the
thought
here
is,
if
you
want
to
see
how
Jackky
looks
on
screen,
come
and
watch
him
on
the
big
screen.
I
would
rather
have
audience
see
him
for
the
first
time
on
screen
rather
than
hundred
times
a
day
on
music
channels
before
the
D-Day.
I
want
the
curiosity
element
to
be
built
around
him
and
Vaishali
(Desai),
the
debutant
girl.
Audience
should
keep
guessing
who
they
are
and
how
well
do
they
act
on
screen.
Seems
like
the
Yash
Raj
Films
way
of
promotion
too
has
inspired
you.
They
too
seldom
go
ballistic
in
the
promotion
of
their
films,
case
in
point
being
Dhoom
2
which
was
hardly
publicized
but
went
on
to
be
the
biggest
money
spinner
of
their
production
house
before
Rab
Ne
Bana
Di
Jodi
happened.
Yes, they too have attempted this promotion and marketing model earlier but I am aware that this is still in its infancy stage. You never know, this may well turn out to be future way of movie marketing. (Smiles) Aakhir, kal kissne dekha!