Shifting ahead of Anjaana Anjaani has proven to be an expensive affair for many a filmmaker who were planning to release their movies in the month of October. One of them is Anjum Rizvi who would now be shelling out more moolah for the continued promotion of his newest production A Flat. Reason being that this Jimmy Shergill - Sanjay Suri starrer has now been pushed ahead all the way to November to avoid the clutter that has been created in the month of October. The film would now be releasing on 12th November even though the decision means an escalation in cost of promotion.
"It's okay, ours is a reasonably budgeted film but I won't mind pumping in some more money for the film's promotion, says Rizvi who has earlier made A Wednesday and Charas with Jimmy Sheirgill, "Added promotion is only going to help the film further. People have been reacting positively to the well cut promos so far and now that we have more time in hand, there would be a lot more revealed about the true mood of the film in weeks to come."
As things stand today, the Diwali weekend of 5th November would see Action Replayy and Golmaal 3 clashing with each other and hence occupying maximum screen space across all multiplexes.
"A Flat should still find shows for itself since we are arriving a week later. There should be some empty space available", says Rizvi, "In case there is any issue with that we would come on 19th November."
Jimmy is also in agreement with his producer here. He says, "Anjum has been around for a reasonably good time to understand the rules of the game. He is a smart businessman and knows how to release his films. He won't take any decision out of sheer emotion. If he is deciding to push the film ahead, it makes sense. This should only add on the film's prospects in the long run."
With Guzaarish (if at all it arrives) expected to be the only release on 19th November, A Flat could well enjoy some breathing space out of the October clutter. A good decision indeed since there are more than couple of dozen films already fighting it out in October. These are Anjaana Anjaani, Aakrosh, Crook: It's Good To Be Bad, Jhootha Hi Sahi, Knock Out, Rakta Charitra - I, Hissss, Allah Ke Banday, Do Dooni Chaar, Benny and Babloo, Dunno Y Na Jaane Kyun..., Khichdi - The Movie, Baru - The Wonder Kid, Ramayana - The Epic, Dus Tola, Impatient Vivek, Paan Singh Tomar and Shahrukh Bola Khoobsurat Hai Tu.
Now that's quite a line up!