Bipasha Basu in traditional Bengali attire

After receiving positive feedback for her feisty performance in last week's release Lamhaa, Bipasha Basu flew to her hometown Kolkata. Besides spending time with her family, the gorgeous babe also had some endorsement commitments to honour.

Bips launched Mahua Bangla, a new channel in Kolkata and the campaign picture has her dressed in typical traditional Bengali attire. Says the Bong babe on Twitter, "In Kolkata to launch mahua bangla, a new channel! That's one of d campaign pix!"

Must say this is one actress who looks as gorgeous in traditional Indian wear as she does in her hot Western clothes.