Spring
has
set
in
but
Bollywood
is
in
for
bad
times.
March
is
usually
a
dry
month
for
the
film
industry
and
this
year
is
no
exception.
Business
dips
during
this
season
due
to
board
exams.
Adding
more
salt
to
the
wounds,
the
much-awaited
Indian
Premiere
League
(IPL3)
is
starting
this
Friday.
All
the
big
films
including
My
Name
is
Khan
have
hit
the
theatres
and
no
big-budget
film
is
releasing
this
month.
Films
like
Atithi
Tum
Kab
Jaoge?,
Road,
Movie,
Hello
Zindagi,
Thanks
Maa
and
Rokkk
were
released
last
week
but
they
all
have
gone
down
the
drains
without
much
notice.
About
half
a
dozen
small
films
are
releasing
this
Friday
too
but
exams
and
the
IPL
are
likely
to
eat
into
their
revenues.
Sources
from
multiplexes
admitted
that
March
is
a
lean
month.
Amit
Awasth
of
Spice
Cinemas
said
that
they
are
hoping
the
content
of
the
films
and
good
word
of
mouth
would
pull
in
crowds.
He
added
that
they
are
showing
IPL
matches
at
normal
cinema
rates
to
make
up
the
low
income.
Tusshar
Dhingra
of
Big
Cinemas
also
said
that
they
couldn"t
do
much
but
would
try
to
do
whatever
they
could
to
get
that
additional
footfall
through
big
Hollywood
films
and
small
Hindi
films.
He
added
that
they
are
screening
IPL
matches
in
cinemas.
Small
films
like
Hide
&
Seek,
Na
Ghar
Ke
Na
Ghaat
Ke,
Right
Yaa
Wrong,
Love
Sex
Aur
Dhokha,
Shaapit,
Idiot
Box,
Lahore,
Well
Done
Abba,
Do
Dilon
Ke
Khel
Mein,
Swaha,
Trump
Card,
Hum
Tum
Aur
Ghost
and
Crime
Partnerare
are
lined
up
for
release
this
month.
But
the
big
question
is
–
will
they
manage
to
beat
the
IPL
and
exams?
However,
April
will
witness
the
release
of
some
big
films
like
Shahid
Kapoor
starrer
Paathshaala,
Vivek
Oberoi's
Prince
and
Phoonk
2.
Films
like
Banda
Yeh
Bindaas
Hai,
Tum
Milo
Toh
Sahi,
Apartment,
Mirch,
Run
Bhola
Run
and
It's
A
Wonderful
After
Life
are
also
scheduled
for
release
this
month.
In
the
mean
time,
the
theatre
owners
are
looking
forward
to
cash
in
on
the
IPL
this
season
by
screening
the
matches
at
normal
cinema
rates.
But
will
the
people
leave
the
comfort
of
watching
the
IPL
matches
at
home
and
choose
theatres?
This
is
another
big
question!