When
Karan
Johar
has
the
team
of
Kajol
and
Kareena
together,
he
would
have
imagined
a
jackpot
in
hand
for
all
the
right
reasons.
After
all
a
combination
like
this
would
have
been
the
dream
of
many
a
film
maker
out
there.
However
he
wouldn"t
have
imagined
Salman
Khan
to
come
up
with
a
Dabangg
in
close
vicinity.
One
doesn't
encounter
such
a
situation
so
often
but
somehow,
the
entire
attention
of
the
audience,
industry
as
well
as
trade
is
towards
Dabangg
today.
This
means
that
from
opening
standpoint,
We
Are
Family
would
have
to
be
content
with
50%
-
60%
start
since
many
out
there
are
expected
to
save
their
money
for
the
big
Eid
release.
However,
star
power
coupled
with
brand
value
of
Dharma
Productions
means
that
if
the
film
by
itself
is
good
enough,
it
would
manage
a
quick
increase
in
collections.
Also,
since
the
film
has
released
a
day
earlier
(Due
to
Janamashtmi
holiday),
a
quick
revival
is
pretty
much
on
the
cards
with
collections
expected
to
become
better
from
Friday
to
Sunday,
hence
ensuring
a
healthy
total.
However,
for
that,
the
underlining
requirement
is
for
the
film
to
be
really
good.
There
are
a
couple
of
small
films
as
well
which
are
releasing
alongside
We
Are
Family,
though
on
Friday.
Mallika
is
a
horror
thriller
and
even
though
it
stars
Sameer
Dattani,
the
focus
has
entirely
been
on
debutant
Sheena
Nayyar.
The
makers
are
playing
the
formula
of
'sex
and
horror'
coming
together
in
right
dose
and
at
the
least
have
promoted
the
film
decently,
unlike
a
Help
that
didn't
make
any
noise
whatsoever.
Low
budget
of
Mallika
coupled
with
pre-sales
of
satellite
rights,
have
ensured
that
the
film
has
to
do
just
about
decent
business
at
the
box
office
to
sail
smoothly.
However,
anything
more
than
25%
-
30%
start
is
ruled
out.
As
for
The
Film
Emotional
Atyachar
(yes,
that's
the
name
of
the
film),
it
has
been
a
strange
case
of
a
movie
not
able
to
find
any
genre
slotting
for
itself
despite
a
month
long
promotion
(in
limited
dose
though).
The
film
has
Ranvir
Shorey
and
Vinay
Pathak
as
the
star
attraction
with
Kalki
(of
Dev
D
fame)
being
the
lone
female
around.
However,
the
promos
have
been
downright
tacky
and
the
content
doesn't
give
any
idea
whatsoever
about
the
film.
One
just
assumes
that
there
would
be
something
surprisingly
good
about
the
film
to
cheer
about
but
as
of
now,
there
are
no
hopes
of
any
face
saving
opening
at
all.
In
any
case,
each
of
these
films
has
only
a
week
to
play
around
before
Dabangg
takes
over
the
screens
from
next
week
on.