The
last
and
final
day
at
FICCI
Frames
didn't
turn
out
to
be
as
hectic
and
loaded
with
seminars
as
the
previous
ones,
but
certainly
had
quite
a
few
high-profile
dignitaries
as
speakers.
It's
safe
to
say
it
turned
out
to
be
a
star
studded
finale
of
the
three
day
event.
Here
are
the
highlights.
A
panel
discussion
on
'User
Generated
Content'
was
an
apt
one
following
the
discussions
over
evolving
digital
technologies
over
the
past
two
days.
The
discussion
was
moderated
by
Neeraj
Roy,
CEO
&
MD,
Hungama
Digital
Media
Entertainment,
had
a
panel
of
senior
executives
from
technology
developers
and
content
providers
-
discussing
the
impact
user
generated
content
will
have
on
different
mediums.
The
panel
also
discussed
the
room
for
growth
in
this
arena
and
the
technological
advancements
that
need
to
hand-in-hand
to
support
content
creation.
Like
the
previous
two
days,
there
was
another
session
dealing
with
the
television
industry.
It's
nice
to
see
that
FICCI
has
been
giving
TV
equal
importance
as
the
film
industry.
Moderated
by
Jagdish
Kumar,
President
South
India,
Star
TV
Pvt.
Ltd.,
the
panel
on
"Where
is
the
profitability
in
the
TV
industry" consisted
of
COOs,
CEOs
and
MDs
of
the
major
TV
channels.
The
panelists
busted
some
myths
about
the
TV
industry's
revenue
turnover
and
then
proceeded
to
discuss
the
prospects
and
avenues
they
are
trying
to
monetize
for
higher
profitability.
A
discussion
on
film
marketing
was
next,
where
the
panelist
shed
light
on
the
innovative
strategies
utilized
in
the
past
to
those
which
are
in
play
currently.
The
use
of
handheld
platforms
and
internet
was
highly
stressed
upon,
especially
since
the
recent
times
have
seen
many
films
being
released
over
the
internet.
The
panelists
found
that
to
be
a
safer
medium
and
also
a
great
profit
earning
move.
The
future
of
digital-exhibition
in
Indian
theatres
was
also
brought
up.
With
the
lower
costs
of
distribution,
releasing
films
has
become
considerably
cheaper
and
will
aid
smaller
budget
films
to
find
a
release.
A
key
note
address
by
Uday
Shankar,
CEO
of
Star
India
-
was
thronged
by
delegates.
As
we
drew
closer
to
the
evening,
the
major
highlights
of
the
day
began
to
roll
out.
The
session
on
'Film
Industry
Anti-Piracy
Coalition
Launch',
with
personalities
like
Yash
Chopra,
Harish
Dayani,
Siddharth
Roy
Kapoor
and
Sandeep
Bhargava
on
stage
brought
out
alarming
facts
and
figures
to
establish
the
magnitude
of
losses
suffered
by
the
Indian
film
industry
due
to
piracy
-
an
astronomical
amount
of
close
to
20,000
crores.
Many
reports
have
stated
that
a
major
chunk
of
this
money
earned
by
pirates
goes
on
to
fuel
terrorism
and
anti-state
activities.
The
film
industry,
it
seems
has
decided
to
come
together
and
fight
this
evil
along
with
the
help
of
the
government.
The
next
discussion
on
a
key
topic
-
'Entertaining
India
in
the
Next
Decade'
was
moderated
by
NDTV'S
Vikram
Chandra
and
the
panel
consisted
of
actress
Vidya
Balan,
theatre
personality
Sanjna
Kapoor,
music
composers
Vishal
and
Shekhar
and
Yash
Chopra.
Together
they
painted
an
optimistic
image
of
the
future
as
they
saw
potential
in
emerging
talent
which
is
going
to
be
supported
adequately
with
evolving
technologies.
The
internet
according
to
all
of
them
will
make
content
much
more
accessible
to
the
masses
and
hence
change
the
scenario
all
together
-
but
not
in
away
where
it
would
replace
film
and
theatre,
but
instead
create
a
new
genre
of
entertainment.
The
valedictory
session
had
Ambika
Soni,
I&B
minister
of
India
and
Ashok
Amritraj
giving
the
keynote
addresses.
Ambika
Soni
spoke
about
her
opinions
on
the
issues
raised
in
the
last
3
days
of
FICCI
and
also
discussed
the
actions
she
will
take
to
resolve
those
issues.
Most
importantly
she
elaborated
on
what
will
be
the
steps
the
government
will
take
to
combat
piracy.
FICCI
Frames
concluded
with
an
award
ceremony,
which
honored
various
personalities
from
the
Indian
media
industry.
The
winners
included
big
names
that
were
present
personally
to
collect
the
awards
-
Amitabh
Bachchan,
Vidya
Balan,
Ranbir
Kapoor
and
Shahrukh
Khan.
The
award
ceremony
turned
out
to
be
a
gala
event,
with
music
performances
and
short
speeches.