First
theatrical
promo
of
Housefull
is
out
and
undoubtedly,
it
has
got
to
an
all
around
positive
response.
While
the
makers
have
done
well
by
amalgamating
class
with
mass
in
the
First
Look,
they
have
also
smartly
integrated
a
shot
from
the
film
which
features
the
three
leading
ladies
-
Deepika
Padukone,
Lara
Dutta
and
Jiah
Khan
-
in
a
two
piece
bikini.
While
the
film
does
appear
to
be
a
good
family
entertainer
in
the
offering,
director
Sajid
and
Co.
have
also
proudly
declared
that
Housefull
will
be
Akshay
Kumar's
biggest
opening
film
ever.
Still,
one
can't
help
but
pop
a
question
-
Was
the
bikini
scene
really
crucial
to
the
film?
Also,
was
that
integrated
in
the
film
so
that
recovering
money
becomes
faster
for
its
makers?'
"Housefull
is
certainly
not
dependant
on
the
bikini
factor
to
help
it
recover
money",
comes
an
outright
denial
from
Sajid,
"Yes,
all
my
leading
ladies
are
seen
in
bikinis
as
part
of
the
song,
but
on
a
beach
resort
you
don't
expect
them
to
come
out
of
the
ocean
wearing
salwaar-kameez.
Also
the
way
it
has
been
shot
is
aesthetic
and
not
vulgar
by
any
means.
Moreover,
it
has
been
choreographed
by
Farah
who
is
known
for
her
class
treatment."
But
still,
there
is
a
definite
sex
element
that
comes
in!
One
wonders
what
made
Sajid
opt
for
it
when
during
Heyy
Babyy,
he
had
clearly
stated
that
he
would
never
resort
to
any
gimmicks
or
sex
angle?
"You
have
to
differentiate
between
something
looking
sexy
v/s
some
one
used
as
a
sex
object
from
the
selling
perspective",
Sajid
explains
his
point
of
view
here,
"In
fact
throughout
it's
narrative,
Housefull
doesn't
have
a
single
second
of
vulgarity
in
it."
Going
back
in
the
past,
Sajid
adds,
"Same
was
the
case
with
Heyy
Babyy
even
though
the
film
did
have
its
share
of
hotness.
It
was
required
because
the
plot
was
set
in
Sydney
and
revolved
around
three
bachelor
friends
for
whom
the
only
time
pass
was
sleeping
around.
Still,
family
audiences
went
to
watch
the
film
and
so
would
be
the
case
with
Housefull
as
well."
Well,
one
looks
forward
to
that
happening,
with
or
without
the
bikini
scene.
With
Housefull
being
the
biggest
entertainer
in
the
offering
soon
after
the
conclusion
of
IPL,
one
can
well
expect
Bollywood
starved
audience
to
hop
into
theaters
and
watch
this
Sajid
Nadiadwala
production
that
stars
Akshay
Kumar
in
lead
along
with
Riteish
Deshmukh,
Arjun
Rampal,
Boman
Irani,
Chunky
Pandey
and
Randhir
Kapoor.
With
music
by
Shankar-Ehsaan-Loy,
Housefull
releases
all
over
on
30th
April.