Shahrukh who has held the crown of 'King Khan' for years is facing the threat of his kingdom being conquered by the 'Perfectionist Khan.' Never in his career has he felt so much competition as he is this time awaiting the release of his movie My Name Is Khan. His last release Rab Ne Bana Di Jodi was going great guns until the release of Aamir's Ghajini. Once Ghajini arrived people dwindled away from the romantic Rab Ne Bana Di Jodi.
When Akshay Kumar ruled over the Box Office in 2007 beating Shahrukh many had termed it as a fluke but not this time. This is a battle between equals as even the staunchest of SRK fans can't term Aamir's success as fluke after the perfectionist has raised the bar so much. It is not surprising to see Shahrukh taking to Twitter and leaving no stone unturned to promote My Name Is Khan. If SRK fails this time he will no longer be the 'King.'