Promo
of
No
One
Killed
Jessica
is
currently
on
air
and
it
has
wowed
the
nation
within
a
week
of
its
arrival.
I
too
was
amazed.
I
played
it
again.
And
then
again.
And
honestly,
it
wasn't
just
for
the
flowery
comments
made
by
Rani
Mukherjee
around
her
'a$
being
on
fire
at
war
front'
(translating
in
English
a
very
mild
version
of
what
she
actually
mouths
in
Hindi)
in
the
promo.
It
was
for
the
promise
of
entertainment
that
the
film
seemed
to
be
offering
despite
it's
serious
issue
-
that
of
a
real
life
cold
blooded
murder.
And
this
is
what
set
me
thinking.
How
come
an
issue
based
film
managed
to
excite
me?
What
was
there
about
it
that
actually
made
me
feel
like
shelling
out
some
bucks
and
watch
the
film
in
theaters?
Why
didn't
I
instead
perceive
the
film
to
be
one
dark,
gloomy
and
sad
affair?
After
all,
the
story
here
was
about
a
murder
and
some
lost
trials?
The
thought
became
even
stronger
when
I
realised
that
just
a
week
ago,
a
film
with
a
much
bigger
cast,
canvas,
setting
and
budget
had
actually
failed
miserably
at
the
box
office
despite
it's
'issue
based'
theme.
Yes,
it
was
Guzaarish.
And
here
we
are,
expecting
a
moon
from
a
much
miniscule
No
One
Killed
Jessica.
Let's
ponder
over
the
thought
in
this
week's
'Reflections'.
Instant
connect
I
strongly
feel
that
somewhere,
it
all
boils
down
to
the
instant
connect
that
a
film
makes
at
the
subject
level
itself.
Murder
is
something
that
we
read
about
practically
every
day.
Jessica
Lal
murder
has
been
read
even
more
due
to
all
the
spice,
scandals,
sleaze,
politics
and
muscle
power
attached
to
it.
No
wonder,
when
the
title
itself
goes
as
simple,
yet
effective
as
No
one
killed
Jessica,
an
instant
connect
is
made.
'Yes,
I
have
read
about
it'
-
is
the
first
thought
that
crosses
your
mind.
Now
let's
look
at
Guzaarish.
'Errrr
Guzaarish?
What
is
it
about?'
-
is
the
first
thought
that
comes
to
mind
this
time
around.
And
when
someone
tells
you
'Euthanasia',
you
first
go
to
Google
and
try
to
figure
out
what
exactly
does
it
mean.
The
moment
you
realise
that
it
is
about
mercy
killing,
the
'connect'
factor
goes
out
of
the
window.
'Oh,
I
have
never
even
heard
something
like
this'
-
is
the
next
thought
that
comes
to
mind.
Soon,
you
are
into
your
own
world,
which
is
far
more
real
than
the
world
created
by
Bhansali.
No,
the
point
here
is
not
to
run
down
Bhansali
or
Guzaarish.
I
loved
the
film
and
believe
that
this
is
Hrithik's
most
superlative
act
till
date.
However,
what
was
missing
here
was
an
'instant
sense
of
connect',
something
that
went
missing
in
Guzaarish
but
became
pretty
alive
in
No
One
Killed
Jessica.
Let's
get
serious
This
connect
of
No
One
Killed
Jessica
makes
one
go
down
the
next
level
and
wonder
around
the
oft
repeated
debate
of
'Do
only
comedies
or
love
stories
sell
and
whether
serious
cinema
doesn't
quite
have
many
takers?'
Well,
many
may
have
an
argument
here.
Look
at
top
five
blockbusters
of
the
current
times
-
3
Idiots
(comedy
drama),
Dabangg
(action
drama),
Ghajini
(action
drama),
Golmaal
3
(comedy)
and
Raajneeti
(drama).
Majority
of
them
have
seen
a
fair
amount
of
drama
in
them
and
except
for
Golmaal
3,
none
of
them
has
been
an
out
and
out
comic
affair.
On
the
other
hand,
one
can
talk
about
countless
comedies
and
romantic
films
that
have
failed
at
the
box
office
in
dozens.
It
would
be
embarrassing
for
these
films
to
be
named
but
the
fact
is
that
despite
all
the
big
names
involved
with
the
best
of
the
promises,
they
didn't
deliver.
This
is
where
one
feels
that
cinema
which
tackles
serious
themes
is
not
a
bad
bet
after
all.
Yes,
there
would
be
an
argument
that
Aakrosh
didn't
do
well
at
theaters.
But
then
aren't
the
promos
to
be
blamed
here?
The
film
failed
to
convey
what
it
was
all
about
and
the
very
USP
of
'honour
killing'
didn't
come
across
strongly
despite
its
topical
appeal.
The
budget
Of
course,
one
can't
expect
an
Aakrosh
to
be
doing
a
100
crores
business
ever.
Even
if
a
film
is
excellently
made,
it
will
always
have
an
appeal
mainly
for
a
niche
audience
which
means
that
the
film's
budget
has
to
be
controlled
accordingly.
One
can't
invest
50
crores
or
more
in
a
serious
drama
(Guzaarish,
Raavan
and
more)
when
recovery
is
always
a
dicey
issue.
Rest
assured,
if
No
One
Killed
Jessica
would
have
cost
50
crores,
it
would
have
never
ever
dreamt
of
recovering
its
cost.
Even
today,
when
the
film
is
creating
buzz,
it
is
for
its
target
audience
and
not
those
who
came
together
to
make
Golmaal
3
a
100
crore
blockbuster
already.
However,
tomorrow
if
No
One
Killed
Jessica
manages
collections
anywhere
in
the
vicinity
of
30-40
crores,
it
would
be
time
for
celebrations
for
its
makers.
After
all
the
film
would
have
stuck
to
it's
theme,
created
an
initial
hype,
found
it's
target
audience
and
proved
to
be
a
winner
out
there.
Hence
the
winner
This
is
why
clarity
in
theme,
no
pretence
whatsoever,
an
ability
to
draw
an
instant
connect
and
reasonable
cost
ensures
that
quite
a
few
films
in
near
future
could
well
find
acceptance
amongst
the
audience.
No
wonder,
despite
a
crowd
of
potential
entertainers
like
No
Problem,
Band
Baaja
Baaraat
and
Tees
Maar
Khan
preceding
it,
an
unusual
suspect
like
Yamla
Pagla
Deewana
manages
to
find
instant
attention.
It
is
clear
in
what
it
is
about
(Deols
saath
hain,
aur
kya?),
doesn't
carry
any
pretence
(hum
toh
desi
hain
bhai),
manages
to
draw
an
instant
connect
(hand
pump
sequence
with
Sunny
Deol
a
la
'Gadar'
has
to
be
the
biggest
rage
in
January
2011)
and
appears
to
have
been
a
controlled
affair
as
well
when
it
comes
to
it's
production
costs.
On
the
other
hand
for
Dhobi
Ghat,
Aamir
Khan
could
well
be
the
first
mainstream
maker
to
actually
tell
the
world
that
his
film
is
as
arty
as
it
gets,
doesn't
promise
conventional
entertainment
and
actually
discourages
people
to
have
any
expectations
that
one
carries
from
him.
No
wonder,
the
connect
has
happened
where
it
ought
to
be!
Have
a
look
at
the
promos
of
No
One
Killed
Jessica...Click
Here.