Amul is back at it again and this time, the theme of their hoarding is the recently released gangster film once upon a time in mumbaai.
The cheeky line on the ad goes "Once Upon A Slice In Mumbai". The ad shows sketches of the film's lead characters enjoying their bread and butter. The second funny tagline in the ad says 'Don't extort, buy'.
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All we can say is, no one does it the way Amul does.
Story first published: Monday, August 9, 2010, 15:25 [IST]