Over
the
last
month,
millions
of
Youngistaanis
have
played
'Pepsi
The
Game" using
their
mental
smarts
to
come
closer
to
winning
Rs.
50
lacs.
They
experienced
the
fun
and
excitement
of
Pepsi"s
engaging
adver-gaming
TV
concept;
and
were
entertained
by
the
awesome
trio
of
Sanjay
Dutt,
Ranbir
Kapoor
and
Jacqueline
Fernandez.
22-year-old,
Maria
Islam
from
Mumbai
was
announced
the
winner
of
'Pepsi
The
Game"
and
the
grand
prize
of
Rs.
50
lacs
by
Youngistaan"s
heartthrob,
Ranbir
Kapoor,
right
before
the
finale
of
the
ongoing
cricket
tournament.
Pepsi
The
Game
brought
to
life
the
fun
of
gaming
through
TV
advertising
throughout
this
cricket
season.
Set
in
a
fantasy
world,
all
the
action
took
place
in
a
castle
owned
by
the
'Game
Master"
played
by
Sanjay
Dutt
who
challenged
Youngistaani,
Ranbir
to
get
a
bottle
of
Pepsi
from
his
lair.
'The
Game" was
played
over
five
films
with
three
levels,
each
ending
with
a
brainteaser.
As
Ranbir
came
closer
to
his
Pepsi,
over
5
million
responses
poured
in
from
viewers
nationwide
to
help
him.
Over
1.2
lac
Youngistaanis
cleared
all
three
levels
with
Ranbir
and
got
an
opportunity
to
win
Rs.
50
lacs
by
taking
the
final
tie
breaker
slogan
challenge.
Ranbir
along
with
a
panel
of
judges
chose
the
final
winner
who
had
the
most
quirky
and
WOW
answer.
The
final
question
that
was
posed
to
those
who
cleared
all
three
levels
was,
“Ad
mein
Ranbir,
Game
Master
se
jeetne
ke
baad
kehta
hai,
'Pepsi
bhi
gayi,
sexy
bhi
gayi".
Agar
aap
Ranbir
ki
jagah
hote
toh
Game
Master
ko
haraane
ke
baad
kya
kehte?"
Maria"s
winning
answer
that
WOWed
Ranbir
and
the
other
judges
was,
“Loser
Game
Master…
You
gotta
think
faster...
Aur
bhi
koi
chunauti
(challenge)
ho
to
le
AAO,
par
tab
tak
kehte
raho…YOUNGISTAN
KA
WOW!!!"
Speaking
about
'Pepsi
The
Game",
Sandeep
Singh
Arora,
Executive
Vice-President
(Colas),
Marketing,
PepsiCo
India
said,
“With
'The
Game",
Pepsi
for
the
first
time
combined
the
fun
of
gaming
with
TV
advertising.
We
received
a
phenomenal
response
to
the
campaign,
with
over
5-million
entries
from
over
2-million
Youngistaanis
in
less
than
a
month.
Pepsi
The
Game
has
been
one
of
the
most
successful
consumer
led
initiatives
this
season
owing
to
terrific
reaction
the
campaign
has
generated."
“I
am
extremely
excited
as
I
have
not
only
won
Rs.
50
lacs
but
also
got
to
meet
Youngistaan"s
icon,
Ranbir
Kapoor.
I
really
enjoyed
playing
each
level
of
Pepsi
The
Game
and
believe
that
I
have
shown
Youngistaan
Ka
WOW
to
my
friends
and
family
who
all
are
very
happy
for
me",
said
Maria.
Ranbir
Kapoor,
Pepsi"s
brand
ambassador,
said,
“The
Game
by
Pepsi
is
a
rocking
concept
and
we
were
confident
from
the
beginning
that
it
would
connect
instantly
with
the
Youngistaanis.
I
am
delighted
with
the
response
and
am
already
looking
forward
to
what"s
next
for
me
and
the
rest
of
the
Youngistaan
from
Pepsi".