Shahid
Kapoor's
Badmaash
Company
has
arrived
this
week
and
a
lot
is
being
said
and
heard
about
this
Yash
Raj
film
being
an
all
important
release
for
the
Kaminey
star.
Let's
pause
for
a
second
and
re-look
at
the
situation.
Should
one
really
be
making
a
big
deal
about
the
failure
of
Paathshaala?
Not
really,
because
this
was
a
two
year
old
release
which
just
happened
to
arrive
now
as
an
end
of
Shahid's
backlog.
Moreover,
the
film
isn't
quite
a
disaster
as
it
is
being
made
out
to
be
and
would
eventually
just
about
manage
to
be
a
coverage
affair
taking
into
account
mediums
other
than
theatrical.
It
was
never
the
film
which
Shahid
or
his
fans
would
have
pinned
much
hopes
on
in
any
case.
Before
that,
Shahid's
Chance
Pe
Dance
had
arrived
and
failed.
Yes,
now
that
film
was
indeed
a
big
stumble
for
Shahid
since
he
was
relying
a
lot
on
his
bona
fide
'dance
film'.
However,
it
is
surprising
to
see
that
some
are
terming
post-Kaminey
phase
for
Shahid
Kapoor
to
have
been
made
of
a
hat
trick
of
flops.
That's
wrong
because
Dil
Bole
Hadippa
was
never
a
flop;
it
was
a
lot
better
than
being
a
coverage
fare
and
made
profits
for
all
involved.
Moreover,
it
was
more
of
a
Rani
Mukherjee
film
than
that
of
Shahid
Kapoor.
Still,
it
is
right
to
say
that
a
perception
has
indeed
been
built
around
Shahid's
box
office
pull
and
the
focus
on
Badmaash
Company
isn't
really
misplaced.
The
film
has
to
work
so
that
Shahid
can
enter
the
shoot
of
his
father's
Mausam
with
a
happy
state
of
mind.
There
is
no
other
film
that
Shahid
currently
has
in
hand
and
if
Badmaash
Company
doesn't
work,
he
would
be
facing
a
situation
akin
to
that
of
Hrithik
Roshan
who
had
to
rely
upon
his
dad's
Koi
Mil
Gaya
to
pull
him
out
of
the
mess
that
he
had
found
himself
in.
Badmaash
Company
is
yet
again
one
of
those
Yash
Raj
productions
where
promotion
has
been
quite
controlled.
The
stars
haven't
quite
come
out
and
spoken
about
the
film
much
and
that
is
surprising
since
Anushka
Sharma,
the
leading
lady,
has
a
blockbuster
like
Rab
Ne
Bana
Di
Jodi
behind
her.
Coming
to
the
opening
of
the
film,
it
should
take
an
average
start
of
50%-60%.
Housefull
is
expected
to
be
quite
strong
in
the
second
weekend
as
well
which
would
be
a
major
challenge
to
be
overcome
by
this
debut
directorial
venture
of
Parmeet
Sethi.
As
for
the
other
releases,
It's
a
Wonderful
Afterlife
(also
releasing
in
Hindi
as
Hai
Marjaawan)
doesn't
quite
look
enticing.
The
promos
have
been
hardly
funny
and
the
cast
unknown
(except
for
Shabana
Azmi
who
is
anyway
known
for
her
commercial
pull).
Moreover
the
premise
of
the
film
(a
mother
ready
to
kill
people
in
order
to
get
her
daughter
married)
doesn't
attract
your
attention
much.
It
would
be
a
surprise
if
the
film
enjoys
anything
more
than
a
20%-30%
start.