Readers
may
note
the
fact
that,
since
the
brand
launch
in
India
8
years
ago,
the
prestigious
brand
of
TAG
Heuer
has
done
three
print
campaigns
with
shahrukh
khan
in
2003,
2006
and
2009.
However,
it
has
never
shot
a
television
commercial
before.
The
said
ad
was
shot
in
London
by
Red
Chillies.
The
said
ad
communicates
beautifully
the
legendary
evolution
of
the
brand
through
its
150
years
in
a
story
telling
format,
using
King
Khan
as
the
story
teller.
The
contemporary
look
of
the
set,
which
almost
replicates
SRK's
own
personal
space,
teamed
with
his
classy,
contemporary
black
shirt
and
waistcoat
with
black
pants,
brings
to
life
the
core
values
of
the
brand:
style
and
prestige.
Story first published: Friday, September 24, 2010, 16:20 [IST]