Really,
what's
going
wrong?
Actually
a
lot!
The
usual
excuses
of
IPL,
student
examination
and
poor
release
planning
aside,
the
fact
remains
that
audience
is
just
not
stepping
into
theaters.
Period.
It
is
one
thing
for
a
film
to
be
rejected
due
to
it
being
a
bad
product
and
an
altogether
different
thing
when
no
one
even
enters
the
theatre
at
all.
What
else
can
explain
the
way
Phoonk
2
opened
in
theaters
on
Friday?
When
Phoonk
had
released
on
limited
prints
a
couple
of
years
back,
it
had
taken
a
heart
warming
opening
and
stayed
on
well
to
be
an
over-weekend
hit.
It
wasn't
great
cinema
by
any
means
but
then
it
was
the
novelty
factor
that
worked
in
it's
favour
-
Black
magic
and
the
scares
attached
to
it.
This
is
what
proved
to
be
the
undoing
for
Phoonk
2
as
the
promos
indicated
that
the
film
is
an
extension
of
the
original,
not
the
sequel.
Naturally,
audience
chose
to
stay
away.
Even
though
the
film
was
promoted
reasonably
well,
there
was
just
around
20%
occupancy
on
Friday.
Yes,
there
was
a
jump
over
the
weekend
but
the
graph
was
just
like
last
week's
Jaane
Kahan
Se
Aayi
Hai.
Since
the
opening
itself
was
below
par,
even
a
jump
like
this
didn't
result
in
mega
bucks.
The
other
reason
for
it's
poor
reception
was
an
overdose
of
horror
films
during
last
couple
of
months.
Click,
Shaapit,
Rokkk,
Hide
and
Seek
-
Frankly,
it
was
a
case
of
a
lot
too
much.
It
was
an
unfortunate
situation
for
first
time
director
Milind
Gadagkar
but
unavoidable.
Is
all
lost
though
for
the
film?
Not
really
since
the
film
has
been
made
on
shoe
string
budget
and
hence
all
theatrical
and
non-theatrical
rights
combined
together
could
end
up
making
it
a
plus
venture.
Still,
a
lot
more
was
expected
from
this
franchise
affair
than
just
being
coverage.
As
for
Paathshaala
one
wonders
why
this
film
was
being
made
at
all.
Frankly,
a
lesser
known
fare
like
Chal
Chalein
(you
can
be
pardoned
if
you
haven't
heard
of
this
Mithun
Chakraborty
starrer
which
arrived
last
year)
came
with
far
better
conviction
and
meat
in
the
story.
That
low
budget
film
too
challenged
the
education
system,
unlike
Paathshaala
which
seemed
to
have
a
thing
or
two
against
marketing,
advertising
and
PR
world.
Expectedly,
audience
got
a
hint
of
what
this
Shahid
Kapoor-Nana
Patekar
starrer
was
all
about
and
gave
it
a
complete
cold
shoulder.
The
film
opened
to
a
very
poor
response
of
just
around
30%
and
though
there
was
usual
increase
in
collections
over
the
weekend,
the
writing
was
clear
on
the
wall.
This
film
was
a
destined
washout
and
second
consecutive
failure
for
Shahid
Kapoor
after
Chance
Pe
Dance.
In
fact,
the
collections
are
way
below
the
Ken
Ghosh
directed
film
and
it
seems
improbable
that
the
film
would
survive
beyond
a
couple
of
weeks
in
theaters.
A
pity
because
the
first
half
of
the
film
did
promise
that
it
was
going
on
the
right
path
until
the
makers
suddenly
entered
into
a
zone
where
they
attempted
to
make
a
mockery
of
everything
related
to
the
education
system.