It's
conventional
wisdom
in
Bollywood
to
release
movies
during
Diwali
in
a
bid
to
set
the
Box
Office
register
ringing
and
this
Diwali
too
is
no
exception.
Shahrukh
Khan's
Ra.One,
Hema
Malini's
Tell
Me
O
Khuda,
Himesh
Reshammiya's
Damadamm.
But
setting
the
tone
is
SRK's
most
ambitious
project,
which
is
releasing
tomorrow.
Trade
analysts
feel
that
Ra.One
with
its
innovative
and
aggressive
marketing
coupled
with
planned
promotional
drive
will
take
the
shine
off
the
two
other
films.
"People
not
only
in
India
but
also
abroad
are
looking
forward
to
Ra.One.
The
other
two
films
-
Tell
Me
O
Kkhuda
and
Damadamm
will
be
affected
due
to
Ra.One," trade
analyst
Taran
Adarsh
told
PTI.
Diwali
is
a
big
gamble
for
the
tinsel
town
managers.
Last
year,
'Golmaal
3' and
'Action
Replayy',
directed
by
Rohit
Shetty
and
Vipul
Shah,
respectively
vied
for
the
box
office
pie.
While
the
former
managed
to
cut
across
the
audiences
'Action
Replayy'
failed
to
make
much
impact
even
after
having
formidable
star
cast
like
Aishwarya
Rai-Bachchan
and
Akshay
Kumar.
In
the
1990's
too
movies
released
during
the
festival
of
lights
had
boosted
the
prospects
of
many
films,
prominent
among
them
being
Yash
Chopra's
'Veer
Zaara',
'Mohabatien'
(2000),
'Dil
Toh
Pagal
Hai'
(1997),
'Dilwale
Dulhaniya
Le
Jayenge'
(1995),
Karan
Johar's
'Kuch
Kuch
Hota
Hai'
(1998),
Sooraj
Barjatiya's
'Hum
Saath
Saath
Hain'
(1999)
among
others.
Trade
pundits
are
almost
unanimous
in
their
prediction
that
'Ra.One'
with
the
kind
of
hype
it
has
generated
besides
unique
genre
will
steal
the
show.