While we were thinking that Amitabh Bachchan's Bbuddah - Hoga Tera Baap and Aamir Khan's Delhi Belly will clash in the theaters on July 1, there is a huge addition to the list of releases for the day. The above films will fight with Michael Bay's Transformers: Dark Of The Moon, releasing on the same date in India.
Incidentally, Viacom 18 is the principal distributor for both Bbuddah and Transformers in India. Analyzing the statistics of last few weeks' releases, Hollywood films like Fast Five, Pirates Of The Carribean, The Hangover II and Kung Fu Panda 2 have taken over the entertainment business in India.
There is no doubt that in the past, Transformers has gained a unique brand name for itself in India. Therefore this upcoming series is one of the most awaited films of the year. Looking at the hype it has gained among the viewers, Viacom 18 will be dubbing the film in Hindi, Tamil and Telugu languages so that it appeals to the regional viewers too.
Reportedly, Viacom 18 has also planned a prior release of the film on June 29 (Wednesday). However, Vikram Malhotra of Viacom18 is of the view that though Transformers is a tough competition for Bbuddah and Delhi Belly, this time the Hollywood flick will not eat away the business of its Hindi counterparts. He says that all the three films belong to totally different genres and will not affect each other's business.
“Agree, Hollywood movies have made deep inroads in the Indian market, but Transformers and Bbuddah - Hoga Tera Baap are poles apart in terms of content and I don't foresee the two films eating into each other's business. I strongly feel that Tranformers will appeal more to the urban youth, the viewers who throng the plexes and the South region, while Bbuddah is a mass-appealing film that caters to the plexes as well as the mass-dominated territories. I am sure, the two films will complement each other well," he told Bollywood Hungama.
Well, we hope the week turns out to be a success for all the three biggies.