Shahrukh
Khan
starrer
Ra.One
is
a
movie
of
one
of
its
kind
and
that
is
without
a
doubt
known
to
every
man
in
the
Bollywood
Industry
and
is
the
spotlight
in
the
eyeball
of
the
common
man.
The
movie
is
setting
its
own
records
and
is
breaking
the
clutter
on
ALL
levels
and
has
a
lot
of
FIRSTS
to
its
credit.
The
movie
has
experimented
on
all
kinds
of
mediums
to
get
their
fans
feel
at
home
and
connected
to
the
movie.
The
movie
has
achieved
remarkable
success
prior
to
its
release
itself.
Ra.One
has
been
the
first
movie
website
in
the
Bollywood
Industry
to
hit
the
highest
Alexa
India
Rankings.
The
movie
is
in
the
first
5000
most
visited
websites.
(Precisely:
3,588)
and
is
Globally
ranked
at
76,662
as
on
23rd
September,
2011.
The
website
is
innovative
and
is
easily
the
love
of
any
SRK
fan
who
has
so
much
to
offer
to
them
apart
from
the
movie.
But
it
doesn"t
stop
there.
If
you
see
the
YouTube
Page:
http://www.youtube.com/raonemovie,
Ra.One
has
managed
to
create
'one
of
its
kind" content
on
the
channel
with
exclusive
videos
&
movie
promos.
This
is,
by
far,
the
most
unusual
&
successful
campaign
in
the
Digital
Media.
The
Youtube
platform
alone
has
+2,45,000
views!
One
of
the
other
innovations
is
the
eStore
and
Physical
Distribution
of
Movie
Specific
Merchandise
in
149
countries-http://www.raonemovie.com/store/.
A
total
of
64
products
are
created
which
are
unique
in
its
own
style.
The
products
are
created
which
will
fit
the
taste,
pocket
and
interest
of
all
Target
Groups.
The
movie
is
the
first
one
to
experiment
with
a
Graphic
novel
and
has
a
weekly
strip
which
will
be
an
addiction
to
its
users.
http://www.raonemovie.com/comic/
The
movie
has
started
a
fad
of
people
creating
Name
Alphabet(dot)
one
pages
on
Facebook
eg
A.one,B.One.
The
most
anticipated
movie
related
is
the
G.one
Squad.
The
concept
relates
to
the
character
of
the
Khan
of
Bollywood
who
with
his
good
deeds
teaches
something
about
the
other.
The
movie
has
also
linked
their
digital
work
to
ticket
booking
and
bringing
direct
ROI
into
the
campaign
which
makes
a
lot
of
sense
as
at
least
10-12
%
of
ticket
booking
is
now
being
done
online.
(A
mind
working
on
1000
things
is
baseless
if
not
achieved
success
to
monies,
believes
the
agency
behind
Ra.One
who
is
putting
their
heart
and
soul
to
make
it
one
of
a
kind
of
a
campaign)