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Shahrukh
Khan
starrer
movie
Ra.One,
is
doing
wonders
at
the
Box
office
and
received
a
lot
of
accolades
from
both
Indian
and
International
film
critics.
The
visual
effects
of
the
movie
have
been
highly
praised
by
everyone.
In
an
interview
with
Oneindia,
Vamsi
Ayyagari,
the
Chief
Operating
Officer
of
EYEQUBE
Studios
talks
about
the
key
role
played
by
his
studio
in
creating
some
of
these
visual
effects.
In
an
exclusive
interview
with
Oneindia,
he
talks
about
his
studio"s
experience
in
creating
this
wonderful
movie.
How
did
you
get
into
the
profession
of
special
effects?
I
have
been
involved
in
the
visual
effects
for
the
past
13
years
and
started
my
career
in
the
US
working
for
some
of
the
top
VFX
Supervisors
and
Studios.
After
coming
to
India,
I
joined
Crest
Animation
in
India,
where
I
set
up
the
3D
pipeline
and
delivered
one
of
the
first
3D
Animated
series
to
be
delivered
by
an
Indian
company.
In
2003,
I
decided
to
move
back
to
visual
effects.
About
four
years
back,
I
got
an
opportunity
to
work
for
EYEQUBE
and
ever
since
I
have
been
with
the
company.
Which
was
your
first
movie?
When
I
was
in
US,
I
worked
on
several
features,
TV
series
and
commercials.
My
first
credit
as
a
VFX
PRODUCER
was
Koi
Mil
Gaya.
Ever
since,
I
have
worked
in
various
capacities
on
different
features
including
Krrish,
Warner
Brother"s
“Where
The
Wild
Things
Are" and
“A
SOUND
OF
THUNDER,"
Walt
Disney"s
“Tron
Legacy,"
Immortals,
Aladdin,
Madrasapattinam
and
Ra.One
among
others.
How
was
your
Initial
experience
when
you
started
as
a
visual
effect
producer?
Ten
years
back,
issues
ranged
from
lack
of
artistic
talent
to
applications
of
proper
production
processes.
It
was
a
great
challenge
to
design
the
infrastructure,
establish
a
pipeline
and
train
artists.
And
never
forget
that
we
still
had
to
deliver
to
the
exacting
standards
of
Hollywood
-
all
these
within
time
and
budgets.
One
had
to
challenge
an
artist
to
think
aesthetically
and
not
just
technically.
But
in
the
past
ten
years,
we
have
seen
a
consistent
development
of
our
talent
and
improved
the
quality
of
our
work.
I
am
proud
to
say
our
talent
base
at
EYEQUBE
ranks
among
the
best
in
the
world.
Our
work
has
been
appreciated
globally
by
the
likes
of
Digital
Domain
and
Walt
Disney.
Initially
it
was
difficult
to
get
talented
people
in
India,
how
did
you
manage
to
get
such
people?
Artists
believed
in
the
quality
of
work
and
the
culture
we
offered
them.
They
chose
to
directly
approach
us.
Honestly,
we
didn"t
have
any
problem
staffing
up
the
studio.
EYEQUBE
is
unique
in
the
sense
that
we
cover
the
entire
life
cycle
of
visual
effects
right
from
the
concept
to
completion.
Most
of
the
time
we
get
involved
right
from
the
development
stage
to
final
post.
You
have
also
rendered
the
service
of
special
effects
for
Madrasapattinam.
What
would
you
like
to
tell
about
it?
It
was
great
project
to
work
on
as
we
had
to
create
the
period
look
of
Chennai
City
in
1947
that
no
longer
exists
in
the
modern
day.
The
visual
effects
was
all
about
creating
a
scale,
authenticity
and
photorealism
all
while
making
it
look
invisible.
I
am
also
proud
this
was
done
at
very
reasonable
budgets.
The
Director,
DOP
and
Production
Designer
worked
very
closely
with
us
and
most
often,
we
even
knew
what
they
wanted
before
we
started
shooting.
This
actually
saved
significant
production
costs
for
the
producer.
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