Bollywood
actress
Dia
Mirza
has
dressed
up
herself
like
a
snake
for
the
new
ad
campaign
of
the
People
for
the
Ethical
Treatment
of
Animals
(PETA).
With
this
she
is
set
to
appeal
to
people
against
making
animal
skins
a
part
of
their
wardrobe.
The
ad
has
a
caption
reading,
"Face
It:
Exotic
Skins
Kill.
Wild
Animals
Belong
in
the
Wild,
Not
in
Your
Wardrobe.”
Snakes
are
bloodied
for
the
trade
purpose.
Snakes,
alligators
and
other
exotic
animals
suffer
greatly
before
their
skins
are
turned
into
shoes,
bags
and
other
products.
They
are
often
nailed
to
trees
or
posts
and
skinned
alive.
To
showcase
this
brutality,
Dia
Mirza
has
dressed
to
make
it
look
as
if
she
was
skinned
alive
in
the
ad,
which
has
been
shot
by
ace
photographer
Jatin
Kampani.
Talking
about
the
brutality
against
snakes,
Dia
Mirza
told
PTI,
"Skinning
animals
alive
or
beating
them
to
death
for
a
pair
of
boots
or
a
purse
cannot
be
justified.
By
choosing
widely
available
fake
snake
and
mock
croc,
you
can
pay
tribute
to
these
animals'
beauty
without
stealing
their
skins
and
killing
them."
Dia
Mirza
has
joined
Bollywood
actress
Raveena
Tandon,
who
also
posed
for
a
PETA
ad
campaign
against
the
cruel
exotic-skins
trade.
It
should
be
recalled
that
PETA
had
recently
honoured
Mirza's
production
house,
Born
Free
Entertainment,
with
a
Hero
to
Animals
Award
for
promoting
the
adoption
of
homeless
dogs
in
their
film
Love,
Breakups,
Zindagi.