We all know about the catfights among actresses to bag a film, but did you know there is also a competition in advertisement industry?
Kareena Kapoor is the most sought after actress for the endorsements. Recently, she signed an endorsement deal with lemonade brand, charging a whopping amount of Rs 5 crores. She is seen endorsing Sony Vaio laptops, Mahindra (scooters) and new handbags collection by Lavie. Kareena has also set a competition for Kartina (who has signed a deal with Choco-On), by signing a deal with Alpenliebe 2 Choco Eclairs. Her few other endorsements include: Coca-Cola, Head & Shoulders and Boro Plus. Fees*: 1-1.25 crores.
Katrina Kaif is in high demand, not only for films but also for endorsements. Katrina's few endorsements include Nakshatra Diamond Jewellery, Slice, Veet hair removal, Spice telecom, Pantene, Olay and Titan watch. She has set a tough competition to all bollywood beauties. Long back it was said that Katrina had signed to endorse a skin whitening cream, which was first offered to Kareena. There was also a buzz doing the rounds that Katrina had replaced Aishwarya as a brand ambassador for Nakshtra Diamond Jewellery (Rs 4-4.5 crore). Not only this, it was also said that Katrina snatched 'Barbie' from Ash. Fees*: 1-1.25 crores.
Aishwarya Rai Bachchan became popular after she appeared in a Pepsi ad with Aamir Khan. She was previously endorsing brands like Coca-Cola and Nakshatra Diamond Jewellery. She modelled for Swiss luxury watch-Longines. She is also the face of top international brand L'oreal Paris. There was a rumour that Aishwarya was replaced by Freida Pinto, when Ash refused to be a part of L'oreal's 'Happy New Year 2011' campaign. But recently, she was seen representing L'oreal Paris at 65th Annual Cannes Film Festival. It is also said that Aishwarya Rai had replaced Sushmita Sen as a brand ambassador for Kalyan Jewellers and she will be paid Rs 10 crore per year (2 year contract). She is estimated to make Rs 4 crore from brand endorsements.
Deepika Padukone is selective about her endorsements and believes in endorsing the brands which she believes in. She endorses Signature brand for Levis, Nescafe, Neutrogena, Fiama, Kingfisher Airlines, Sony Cybershot camera, Tissot Watches. She has modelled for Liril, Dabur Lal powder, Close-Up toothpaste and Limca. Recently, she has hiked her endorsement fee. A hair oil company has signed her with a whopping deal of Rs 5 crore. Fees*: 0.5-0.75 crores.
Priyanka Chopra is also not behind the race in endorsing products. Few of her endorsements include: Lux, Ponds, Hero Honda, Nokia, Tag Heuer, Asmi Jewelry, Levis, Bru, Nikon, Samsung, Garnier and Sunsilk. According to a study conducted in 2008, it was revealed that Priyanka tops the list of brand ambassadors only after Shahrukh Khan. She has set a competition to actresses like Deepika and Anushka in ad industry. Fees*: 0.65-0.75 crore.
Few other stars' Fees* are:
Anushka Sharma: Rs 0.25-0.4 crores
Sonam Kapoor: Past endorsements have earned her as much as Rs 3 crores
Vidya Balan: Rs 0.25-0.5 crores
Genelia D’ Souza: Rs 1.25 crores
(Note: Fees*- Endorsement fees/per day is approximate and not fixed.)