Shahrukh Khan left no stone unturned to promote Chennai Express, but the superstar, who made exhaustive rounds to all the popular TV shows, did city and world tours, held live chats to create a buzz about his latest outing, says he is not an expert in marketing.
The 47-year-old actor says he simply likes to inform his audience about his films. And it seems that SRK's efforts have paid off in a huge way as Rohit Shetty directed film has become the fastest entrant into the elusive 100 crore club despite garnering average reviews from the critics.
"I am not a marketing guru or a romantic hero. I promote my film to inform about it to my audience. I feel since they had to shell so much money to watch a film, they have the right to know about it. I inform my audience and give a brief overview of it," Shahrukh Khan told PTI. The actor's last similar promotion blitzkrieg was for his home production Ra.One. "I promoted Ra.One fanatically because it was a new genre in India. I didn't promote Jab Tak Hai Jaan much because it was a love-story and Yash uncle's sudden death upset me. I have been talking about Chennai Express a lot because many think it's an action film but its an out and out comedy. I love to live with my films," he added.
Shahrukh, whose banner Red Chillies Entertainments co-produced Chennai Express with Disney-UTV, is on cloud nine after the film's success at the box office.
Click on the slider to see pictures of Shahrukh Khan and his team promoting Chennai Express.
SRK Promotes Chennai Express on Comedy Nights With Kapil
Shahrukh Khan and Kapil Sharma during the promotion of SRK-Deepika Padukone starrer Chennai Express on the sets of Colors TV show Comedy Nights With Kapil in Mumbai on July 1, 2013.
Shahrukh Promotes His Film In Mumbai
Shahrukh Khan promoted his film Chennai Express in a big way in Mumbai.
Shahrukh Promotes Chennai Express In Bhopal
Thousands thronged to see superstar Shahrukh Khan while he was in Bhopal to promote his film Chennai Express.
SRK Promotes Chennai Express on Madhubala
Shahrukh Khan and Deepika Padukone promote Chennai Express on Color TV's serial Madhubala - Ek Ishq Ek Junoon.
SRK, Deepika Promote Chennai Express in Delhi
SRK and Deepika Padukone promote Chennai Express in Delhi. Director Rohit Shetty too accompanied them.
Shahrukh, Deepika Promote Their Film In Gurgaon
Shahrukh Khan, Deepika Padukone promote their film Chennai Express in Gurgaon.
SRK Promotes Chennai Express At IIFA
Shahrukh Khan promotes his film Chennai Express at IIFA 2013 In Macau.
Shahrukh Promotes Chennai Express in Kolkatta
Shahrukh Khan did not leave any stones unturned for the promotion of his hit film Chennai Express. Here, he is seen promoting his film at Inox City Centre 2 in Kolkata.
Deepika, Shahrukh Promote Chennai Express In London.
Shahrukh Khan promotes Chennai Express in London. He is accompanied by his co-star Deepika Padukone here.
Shahrukh, Deepika, Rohit Promote Chennai Express
Shahrukh Khan, Deepika Padukone and Rohit Sharma promote Chennai Express in a popular TV serial.