Happy
New
Year
cast
and
crew,
from
Shahrukh
Khan,
Deepika
Padukone,
Abhishek
Bachchan,
Boman
Irani,
Sonu
Sood,
Vivaan
Shah
and
Farah
Khan,
everybody
has
been
promoting
the
movie
like
there
is
no
tomorrow.
Never
has
a
Bollywood
film
been
promoted
so
much
and
that
too
on
such
a
large
scale,
to
the
extent
of
the
cast
and
crew
visiting
the
Google
and
Twitter
headquarters.
After
a
long
hiatus
Farah
Khan
is
back
with
Shahrukh
Khan
in
Happy
New
Year,
while
the
film
doesn't
seem
to
spark
any
curiosity,
the
team
has
left
no
stone
un-turned
when
it
comes
to
promoting
the
movie.
The
Happy
New
Year
team
has
come
up
with
the
most
unique
ways
of
promoting
their
movie,
unique
marketing
strategies
adopted
by
Shahrukh
and
Gauri's
home
production,
Red
Chillies
Entertainment.
Slam!
The
Tour
was
conducted
across
UK
and
USA
and
garnered
huge
amount
of
attention
from
people,
and
the
fact
that
the
underworld
got
involved
with
the
concert
and
created
a
scandal,
it
proved
to
be
an
added
bonus
for
promoting
their
movie.
On
the
other
hand,
Gauri
Khan
appeared
on
the
big
screen
for
the
very
first
time
in
a
scene
in
Om
Shanti
Om,
and
Aryan
debuted
in
Karan
Johar's
Kabhi
Khushi
Kabhi
Gham.
So
this
time
to
make
it
bigger
and
better,
SRK's
wife,
Gauri
along
with
their
youngest
son
AbRam
will
making
a
guest
appearance
in
Happy
New
Year.
This
unique
aspect
will
also
be
one
of
the
main
points
in
drawing
the
crowds
to
the
theater
for
many
people
are
curious
to
see
the
little
guy
make
his
acting
debut
on
the
big
screen.
Somewhere
I
get
a
feeling
that
this
movie
will
be
a
huge
flop.
The
trailer
was
cold
and
had
nothing
interesting
in
it,
and
that's
why
they
have
adopted
these
10
promotional
gimmicks
in
order
to
promote
their
movie
and
make
it
a
hit.
Take
a
look..
Slam!
The
Tour
The
entire
cast
and
crew,
along
with
Madhuri
Dixit
were
seen
touring
several
different
countries
to
conducted
Slam!
The
Tour
and
perform
concerts.
Live
Music
Launch
Never
has
a
Bollywood
event
been
streamed
live
on
Youtube.
This
was
the
first
time
the
music
launch
of
the
film
took
place
live
on
Youtube.
Dance
Reality
Show
The
cast
and
director
of
the
film
are
judging
a
dance
reality
show
on
TV
based
on
the
film
titled, Dil
Se
Naachein
Indiawaale.
Google
And
Twitter
Headqaurters
The
film
crew
visited
the
Twitter
and
Google
headquarters,
again
for
the
first
time
in
history
of
Bollywood
films.
Television
Shows
From
Kaun
Banega
Crorepati
to
Comedy
Nights
With
Kapil,
the
cast
is
promoting
the
movie
on
all
popular
television
shows.
Twitter
Handle
Of
Movie
Characters
All
the
names
of
the
official
Twitter
handles
of
the
actors
were
changed
to
their
movie
characters
name
in
order
to
promote
their
movie.
India
Tour
The
cast
is
now
touring
India,
visiting
almost
seven
cities
to
promote
the
movie.
Online
Promotions
The
crew
tapped
onto
Facebook
and
Twitter
for
online
promotions,
the
movie
even
has
its
official
Twitter
handle.
Special
Appearance
Shahrukh
Khan's
wife
Gauri
and
their
youngest
son,
AbRam
are
said
to
making
a
guest
appearance
in
the
movie.
SRK's
baby
is
going
to
debut
in
Bollywood
with
his
father's
movie,
what
can
be
more
attractive
than
this
to
promote
a
movie.
Promos
The
crew
is
launching
promos
for
pretty
much
for
every
character
in
the
film
and
also
the
latest
dialogue
promo
that
has
been
trending
as
a
marketing
strategy.