Lack
of
Proper
Promotion
-
Five
Important
Reasons
For
Jai
Ho's
Poor
Performance
The
first
look
poster
and
subsequently
released
teasers
raked
in
huge
publicity
for
Jai
Ho.
Then,
a
confident
Salman
thought
that
his
brand
value
alone
can
bring
the
masses
to
the
cinemas,
he
asked
the
producers
to
cut
down
the
cost
of
marketing
and
promotion.
He
gave
the
rest
of
the
sum
he
scheduled
for
promotion
to
charity,
which
is
a
great
deed
indeed.
But
this
lack
of
promotion
went
against
the
publicity
and
hype
Jai
Ho
deserved
to
generate.
The
promotion
of
Jai
Ho
was
mainly
done
for
free
by
Salman's
fans
through
social
media
networks.
Confusion
In
Fans
Before
the
release
of
Jai
Ho,
Salman
opined
that
he
is
not
interested
in
number
games,
denoting
that
he
is
not
interested
to
make
films
that
touches
200
crore
mark.
But
he
made
this
statement
just
after
Dhoom
3
surfaced
and
made
500
crores
within
a
few
days.
Fans
remember
him
saying
exactly
the
opposite
before
a
few
months.
He
opined,
"My
next
release
will
be
an
answer
to
all
the
new
records
which
are
going
to
happen
at
the
box-office
be
it
Aamir's
'Dhoom
3' or
new
actor
Ranbir's
next
film."
When
he
changed
this
stand,
people
started
to
feel
that
he
is
being
insecure
and
meek
about
the
latest
flick
Jai
Ho.
Dabangg
Khan
also
defended
his
film
saying,
'
I
really
want
this
movie
to
work
because
I
really
liked
it.
His
fans
started
to
feel
that
the
film
is
not
the
routine
masala
action
film
they
used
to
get
through
Salman
Khan
but
a
different
film
without
much
commercial
ingredients
in
it.
Saifai
Controversy
Salman
earned
enough
bad
publicity
through
his
participation
in
the
Saifai
Mahotsav
2014.
The
celebration
was
organized
in
the
village
of
Uttar
Pradesh
CM
Akhilesh
Yadav.
Salman,
along
with
many
other
Bollywood
Biggies,
performed
at
the
event.
This
invited
harsh
criticism
from
both
media
and
people
because
UP
government
is
accused
of
not
able
to
rehabilitate
the
victims
of
Muzaffarnagar
yet.
This
also
contributed
to
dent
the
upcoming
flick's
status
in
people's
mind
as
it
dealt
with
common
man's
issues.
The
Modi
Factor
This
can
be
considered
as
an
important
reason
for
Jai
Ho's
luke
warm
box
office
response.
Salman,
as
a
part
of
the
film
promotion,
went
to
Gujarat
and
met
CM
Narendra
Modi.
He
also
participated
in
the
Kite
Flying
Festival
of
Gujarat.
His
target
was
to
get
his
film
tax
free
in
Gujarat.
But
this
created
a
furore
among
country's
Muslim
clerics
and
many
of
them
urged
their
followers
to
boycott
the
film.
This
must
have
done
some
damages
to
the
film's
box
office
performance.
You
must
note
the
point
that
Hyderabad
MP
Asaduddin
Owaisi
urged
his
followers
to
boycott
the
film
and
Hyderabad
was
one
of
Salman's
largest
fan
base.
Delay
In
Online
Booking
The
online
booking
of
Jai
Ho
started
very
late
and
most
theatres
that
provided
the
online
booking
started
it
very
late.
By
the
time,
the
film
released,
many
people
who
are
not
Salman
fans
are
not
even
aware
of
the
list
of
theatres
in
which
the
film
is
getting
released.
This,
without
doubt,
worked
against
film's
box
office
collections.
It
was
a
lazy,
irresponsible
approach
in
terms
of
releasing
big
film
like
Jai
Ho.
New
Heroine-
Daisy
Shah
Daisy
Shah
failed
to
impress
the
audience.
She
looked
clueless
in
many
scenes.
Even
though
her
dancing
skills
are
remarkable,
she
has
to
improve
a
lot
in
acting
for
people
to
take
her
seriously.