Oscar Wilde once said, "When I was young I thought that money was the most important thing in life; now that I am old I know that it is."
True to his word, money is important and that's one of the main reasons why our Bollywood celebrities are trying to mint as much money as possible, be it through movies or their endorsement deals.
Bollywood actors have been charging staggering fees per day for each of the brands they endorse, of course this status can be achieved by them only if their movies are super hit but still when you hear the money charged by these actors, your jaws will drop.
It may surprise you, but the actor who rules the endorsement markets is Aamir Khan, much like how he rules the movie business in Bollywood. He not only mints money with his movies at the Box Office, but he also mints money with his endorsement deals.
You must be watching the actor in the latest Snapdeal advertisements airing on TV, but did you know they signed the actor for a whopping Rs 30 crores?
A celebrity manager revealed, "He studies your marketing plan, gets into its details, even uses the product to see if it lives up to all the promises the marketing team is making in the campaign."
So next time if you see Aamir endorsing a brand, you can be sure to believe him, for he uses the product before he endorses them, much different to what the other Bollywood celebrities would do.
So check out the latest endorsement fee charged by the stars... (***The amount is approximate and not fixed)
The actor charges Rs 5 crore a day, "He studies your marketing plan, gets into its details, even uses the product to see if it lives up to all the promises the marketing team is making in the campaign," revealed a celebrity manager. Sometimes he even goes up to Rs 7 crores.
Shahrukh charged around Rs 3.5-4 crores a day, "SRK feels he is bigger than the brand he is endorsing so the brand will benefit from his association. His model is totally different," reveals the source.
Ranbir Kapoor who used to charge Rs 1 crore per day has hiked his fee to Rs 3 crores now. His revenue strategy includes a minimum 2-year deal with at least 4 days of shoot a year.
Ranveer Singh has over 6 endorsements and is still a budding star in this line. He charges close to Rs 1-1.5 crores a day.
Guess what, Rasna brand, who signed Akshay Kumar recently got him on board with a Rs 18 crores in a three-year deal.
Salman Khan is another star who is in demand when it comes to endorsing brands. He charges from Rs 3-5 to 5 crores per day.
Hrithik too charges close to Rs 2.5 to 3 crores a day, In 2013-end, he even signed a deal with Myntra. com to exclusively launch the HRX brand of apparel.
Ajay Devgn is also choosy with the brands he endorses and charges somewhere close to Rs 2-2.5 crores per day.
Shahid Kapoor used to charge close to Rs 1 crore per day but with his films doing well, the actor would have easily hiked his fee to Rs 2-2.5 crores.
Amitabh is another faovurite among brands, 2 years ago it was said he even defeated Aamir with a whopping Rs 10 crore contract with ICICI bank but currently he should be quoting somewhere around Rs 2-2.5 crores per day.