World Music Day Special: Universal Music India Celebrates 5 Artists On The Rise

Indian music is experiencing one of its most exciting phases yet. From genre-bending hip-hop and Malayalam indie to emotionally resonant pop, a new generation of artists is pushing boundaries and building communities that extend far beyond language and geography. As the industry continues to evolve, labels are playing an increasingly important role in helping emerging talent find wider audiences while preserving their unique creative identities. This World Music Day, the spotlight is on five artists from Universal Music India's roster who are shaping conversations across genres and helping define what the future of Indian music sounds like.

Aksomaniac

Few artists are blurring boundaries as seamlessly as Aksomaniac. The Thiruvananthapuram-based artist has built a distinct sound that brings together Carnatic influences, Western styles, and Malayalam lyricism, creating music that feels deeply personal yet universally relatable. Tracks such as Kanmashi, Paapam, and most recently Amsham showcase his ability to combine vulnerability, storytelling, and experimentation, making him one of the most exciting voices emerging from the Malayalam indie scene today.

ARJN & KDS

Kerala's new wave of music is impossible to discuss without mentioning ARJN and KDS. Together, they have created a sound that blends regional identity with contemporary influences, striking a chord with audiences both within and beyond the state. Their breakout tracks Nera and Kalyani have become major success stories, demonstrating how regional music can transcend linguistic boundaries. With their blend of hip-hop, R&B, melody, and cultural storytelling, the duo continues to push Kerala's sound onto larger stages.

Chaar Diwaari

At just 23, Chaar Diwaari has emerged as one of the most innovative names in Indian hip-hop. The New Delhi rapper, producer, and songwriter is known for constantly challenging genre conventions, blending rap with electronic, alternative, and experimental influences. From tracks like Jhaag, Violence, and Farebi to his latest EP Parvana, featuring collaborators such as Sonu Nigam, Indian Ocean, and Encore ABJ, Chaar Diwaari continues to redefine what Indian hip-hop can be. His fearless approach to music has made him one of the most influential artists of his generation.

Noor Chahal

Noor Chahal is among the most exciting young voices shaping Punjabi music today. Seamlessly blending cultural authenticity with a contemporary sound, she has built a devoted fanbase through both original music and standout collaborations. Tracks such as Ranjha and Pal Pal (Female Version), released with Universal Music India, have resonated strongly with audiences, while her breakout hit Surmedani established her as a major force in the industry. With over 1.2 billion streams across platforms and recognition from global initiatives such as YouTube Foundry, Noor continues to take Punjabi music to audiences around the world.

Naam Sujal

Representing the next generation of Indian hip-hop, Naam Sujal has rapidly emerged as one of the country's most compelling rap artists. Hailing from Nagpur, the rapper and songwriter first gained widespread attention through MTV Hustle Season 4, where his sharp lyricism and energetic performances made him a standout. Since then, tracks such as MOSHPITAL, Dhanteras, and It's About Time have helped him build a growing fanbase, while songs from his Mamafication project have further showcased his distinctive style. With a flair for storytelling and wordplay, Naam Sujal is helping redefine the sound of contemporary Indian rap.